Behind the Scenes at Houston LIVE

February 7, 2017

Behind the Scenes at Houston LIVE


It takes a lot to create a live event. There are countless moving parts, and all those parts must come together and work as a whole to make it happen. When that happens, it’s reminiscent of a clock – gears all working together to turn the hands.

This year’s Houston LIVE experience at Super Bowl LI was no different. Any event that has attractions, staff and guests needs a top-notch cast and a crew working behind the scenes. What does it take to pull off such a massive activation? The IDEAS Orlando team shares their experience, including what it was like collaborating with GES and several other talented partners.

Check out the full behind-the-scenes story on the IDEAS Orlando blog.

 

 

Previous Article
How to engage millennials with event tech
How to engage millennials with event tech

Millennials – every marketers favourite group. Whether you love or hate the name, the fact remains that you...

Next Article
VR 2.0 – Elevating Events in New and Exciting Ways
VR 2.0 – Elevating Events in New and Exciting Ways

This strategy has come to life as part of the 2017 Super Bowl LIVE Fan Festival, where GES and partner IDEA...