Millennials – every marketers favourite group. Whether you love or hate the name, the fact remains that you need this target group. These people aren’t just a theoretical demographic anymore, they’re actually here – living, working and breathing right beside you.
Who are millennials?
There are so many different interpretations on the term, but this is the one I hang my hat on: they’re now in their 30’s, middle management professionals, decision makers and budget holders. The most important thing to remember is that they’re also the CEO of tomorrow and you need to win them over to your event brand now before it’s too late.
What does this mean for events?
Millennials demand more from their event experience and also want everything to be instantly available. While they are powerful influencers, they also rely on each other, seeking advice from friends to make more informed decisions and are much more likely to attend an event if they can do so with their peers. But what can you do now to make sure your event is millennial ready?
Working with Event Insight, we've identified 7 ways you can use event technology to make accessing millennials easier. These are Speed, Personalisation, Gamification, Tone, Bite-sizing, Visual Learning and Convenience.
Inside our whitepaper, Meeting the Attendees of Tomorrow, you can find out exactly how you can add these elements to readily available event technology. Our aim is to empower you to create a truly engaging events and give you the best chance to hook those all-important millennials. Just visit the download link below to start your journey.