OLED: The Next Big Thing in Event Technology?

May 24, 2017 Emma McKay

 

With Display Week 2017 happening right now, we take a look at the wonder of OLED and how its slimline, multi-application technology guarantees excellent product representation at exhibitions and events.

 

What is OLED?

OLED (Organic Light-Emitting Diode) technology is created by placing a layer of thin, organic materials between two electrical conductors to generate light. This allows sumptuous levels of black and dazzling whites to be obtained, along with vibrant colour and pixel-perfect resolution.

 

Background

Developed by Dr. Ching W. Tang and Steve Van Slyke at Eastman Kodak in 1987, OLED science has allowed business to present spectacular visual displays that showcase content and captivate audiences. Active-matrix OLED (AMOLED) has revolutionised modern life with its wafer-thin technology, becoming a multi-billion dollar enterprise along the way. At 200 times thinner than a human hair, the energy-efficient AMOLED has brought its colour richness and pixel clarity to digital smartphones, tablets and televisions, offering a rich, lightweight visual experience.

 

Why is it cool?

OLED displays use less power, provide better picture quality and wider viewing angles than their competitors. However, the real coolness of OLED is its potential. Whilst current interactive OLEDs mimic the movie Minority Report, with their ability to swipe and manipulate on-screen translucent images, expect bigger things to come soon, with foldable, rollable and wearable OLED products all in the pipeline.

 

Potential applications

Apart from the futuristic, such as ‘The Internet of Things’, where domestic appliances will talk to each other, OLEDs allow for a variety of current uses: e.g. illuminated display windows in estate agents provide a modern visual upgrade, along with an improved product representation. OLEDs will play a key role in forthcoming technology, with virtual reality underpinning the next wave of global success in the gaming industry. New OLED displays, with the ability to tilt and roll without losing picture quality, will be an integral part of this advance. The future of science within the automotive sector is exciting; our car interiors will  look very different in a decade to now, thanks to the power and flexibility of OLEDs. From curved dashboard displays, to the possibility of embedded windscreen information, OLEDs have immense potential.

 

Cost

Traditionally expensive, OLED pricing is now on a steady decrease, with Sony’s latest 65” (OLED) Bravia model coming in at around £3,500. For commercial purposes, rental of the LG 55” (OLED) Double-Sided Flat Signage TV screen promises to be a fantastic option, allowing 360° product exposure. The rental cost could be offset by allowing advertisers to use such a powerful medium.

 

Benefits

Digital signage is a fast, engaging method of attracting attention, and that means potential customers. You control visual output and can add social media feeds and news updates to ensure a stimulating environment. If you’re after the very best picture to present your product or service to prospective clients at events, an OLED TV would no doubt make an impression.

Finally, It allows for efficient communication between customers and employees. This is useful at smaller events, where an OLED TV would give a clean, modern look and maximise limited space, allowing for unobstructed viewing.

If you want to learn more about OLED technology, and other event technology trends, follow the link below to download our 2017 Event Technology Trend Tracker. Written by our event technology experts, this quick-fire paper will get you thinking differently in less than 3 minutes.

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