EMEA Blog

  • How GES and the Exhibitions Industry are Thriving in Dubai

    How GES and the Exhibitions Industry are Thriving in Dubai

    Read Article
  • 4 Things Event Marketers Can Learn from eSports Marketing

    4 Things Event Marketers Can Learn from eSports Marketing

    You may be wondering what exactly eSports has to do with events.

    Read Article
  • Webinar: Event Technology that Gets the Results You Need

    Webinar: Event Technology that Gets the Results You Need

    Join GES’ David Saef for our latest Trend Tracker webinar on event technology trends and how to implement them. Whether you’re: having trouble engaging with your audience, understanding what...

    Read Article
  • Highlights from EuroShop 2017

    Earlier this month, the retail world descended on Dusseldorf, Germany for EuroShop 2017. Staged once every three years, EuroShop attracts the giants of the retail industry from around the...

    Read Article
  • Your top 7 exhibiting questions answered

    Your top 7 exhibiting questions answered

    Last month we exhibited at the AEO Exhibitor Masterclass in Glasgow. We had a great time meeting everyone who attended, passing on our knowledge and expertise to help exhibitors get the most out...

    Read Article
  • Industrial Design for Events – What’s Old is New Again

    Industrial Design for Events – What’s Old is New Again

    Design trends come and go. Some stay and become timeless classics – others become nostalgic talking points where we all try to point the finger at the culprit who came up with idea (the...

    Read Article
  • EuroShop 2017: An event marketer's dream

    EuroShop 2017: An event marketer's dream

    From March 5th, over 100,000 professionals from some of the biggest brands in the world will be descending on Dusseldorf for EuroShop 2017. EuroShop is a huge event that runs every three years,...

    Read Article
  • Immerse Your Attendees With Intuitive Touchscreen Technology

    Immerse Your Attendees With Intuitive Touchscreen Technology

    Most event marketers or exhibitors understand the importance of engaging with their attendees. But what if you took the plural “attendees” and started using only the singular form “attendee”?...

    Read Article
  • Challenge Accepted! Bringing ‘The Swamp’ to Life with 3-D Pixel Mapping

    Challenge Accepted! Bringing ‘The Swamp’ to Life with 3-D Pixel Mapping

    When the University of Florida wanted to do something spectacular to kick off a basketball game against their SEC rival Kentucky Wildcats, they knew it would have to be BIG. Well, it...

    Read Article
  • Webinar: Event Technologies that Engage, Excite and Inform

    Webinar: Event Technologies that Engage, Excite and Inform

    Join GES’ David Saef for our latest Trend Tracker webinar on event technology trends. In this webinar, you will learn and how to implement these technologies to engage, excite and inform your...

    Read Article
  • Alternatives to Oculus Rift

    Alternatives to Oculus Rift

    Virtual reality is huge right now. So naturally, it was always going to find a niche within the events industry.

    Read Article
  • How to engage millennials with event tech

    How to engage millennials with event tech

    Millennials – every marketers favourite group. Whether you love or hate the name, the fact remains that you need this target group. These people aren’t just a theoretical demographic anymore,...

    Read Article
  • Give the customer what they need – not what they want

    Give the customer what they need – not what they want

    This article originally appeared in Engage Magazine. Big data, small data, box data, fish. Any ‘90s raver will tell you that this was the dance move of choice with students across the country....

    Read Article
  • The dawn of the intelligent event is here

    The dawn of the intelligent event is here

    This article originally appeared in Engage Magazine: Today we sit on the crest of a new wave of ‘smart’ events – complete with interconnected technologies, loads of data and insights and new...

    Read Article
  • 8 experiences to copy from Final Fantasy XV

    8 experiences to copy from Final Fantasy XV

    Whether you're a hard-core gamer, or just a passive observer of the latest marketing trends, you may have come across this little thing called Final Fantasy XV making some waves.

    Read Article
  • Best giveaways for events and exhibitions

    Best giveaways for events and exhibitions

    It’s no secret that everyone likes a freebie. One sure-fire way to get visitors to your stand at an event is to give away free stuff. However, there’s some freebies that people just don’t want,...

    Read Article
  • 8 tips for exhibiting abroad

    8 tips for exhibiting abroad

    If you exhibit on the international stage, there’s a lot of things to consider. Where in the world you’re exhibiting will have a huge impact on the kind of stand and marketing material you...

    Read Article
  • 5 ways to stay safe on-site

    5 ways to stay safe on-site

        If you’ve ever walked a show floor during build-up you’ll know that it’s a health and safety minefield with hundreds of potential opportunities for ‘near misses’ or even worse ‘workplace...

    Read Article
  • Gamification at events

    Gamification at events

    Less sci-fi, more like wifi! I think we've all heard the phrase “gamification” at some point this year. It seems to be the “in” thing and it seems like all the cool kids are doing it. I aim to...

    Read Article
  • How to tap into people’s senses at exhibitions

    How to tap into people’s senses at exhibitions

    One way to really grab people’s attention and maintain it at exhibitions is to tap into people’s senses. People who walk away from your stand won’t remember your brand unless you appeal to...

    Read Article
  • loading
    Loading More...