Event Marketer Video Series
Videos from GES Digital Marketing's Wistia project
Ep1. Evolving Your Events: Reinventing, Refreshing, Resetting
Take a look at this week’s EM All Access episode focusing on evolving your events.
Ep2. Creating Content at Events: Shared and Shareable Experiences
In this episode, learn about the rise of content, the best ways to harness it and where this red hot trend is headed.
Ep3. Exclusive Agency Spotlight: GES Corporate Events
Today's eposide focuses on how GES is evolving its corporate event offerings.
Ep4. Partner Relationships: Creating Them and Maintaining Them
This EM All Access episode focuses on great agency partnerships—what makes them and what maintains them.
Ep5. The Traffic Builders Initiative: How GES is Studying Event Behavior and Interactions
This episode focuses on the company’s new Traffic Builders initiative.
Ep6. The Event Technology Toolkit: Wiring the 2017 Brand Experience
This episode of EM All Access focuses on the impact of technology on events and the continued push to link events to cloud technologies.
Ep7. Insights & Ideas: GES Consumer Event Case Studies
Ep8. The Evolving Role of Experience Design
This week’s EM All Access episode focuses on the role of design—what’s changing and how events are evolving and continuing to combine experiences and design elements.
Ep9. The Attendee Journey: Creating Relevant Meaningful Experiences
In this episode of EM All Access, learn about creating events that are shared and shareable, allowing attendees to choose their own experiences and new technology tools for engaging target audiences.
Ep10. Evolving the General Session: Creating High-Touch, Immersive Experiences
This episode of EM All Access is all about the evolution of the general session—how the format is changing and what’s next.
Ep11. Amplifying the Event Experience: Increasing Reach, Driving Shareability
Take a look at this week’s EM All Access episode focused on amplifying the event experience—increasing reach, driving shareability.
Ep12. Brand Consistency at Events: Understanding and Activating Your Brand
Today's episode focusses on understanding your brand and activating it at events.
Ep13. Event Planning and Strategy Development: Stronger, More Effective Experiences
This episode of EM All Access it about the shifting strategies, shrinking turnaround times and the orchestrator model.
Ep14. Cross-Pollinating B-to-B and B-to-C Events: Combining the Best of Both Worlds
Every B2B event is attended by consumers—and all consumers are buyers who need to be informed about products and services.
Ep15. Using Events to Connect with the Changing Consumer Audience
This episode of EM All Access focuses on connecting with consumers—about using storytelling, how to design an experience that unfolds and making events socially responsible.