Event Marketer Video Series

Videos from GES Digital Marketing's Wistia project

  • Ep1. Evolving Your Events: Reinventing, Refreshing, Resetting10:19

    Ep1. Evolving Your Events: Reinventing, Refreshing, Resetting

    Take a look at this week’s EM All Access episode focusing on evolving your events.

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  • Ep2. Creating Content at Events: Shared and Shareable Experiences8:12

    Ep2. Creating Content at Events: Shared and Shareable Experiences

    In this episode, learn about the rise of content, the best ways to harness it and where this red hot trend is headed.

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  • Ep3. Exclusive Agency Spotlight: GES Corporate Events 4:09

    Ep3. Exclusive Agency Spotlight: GES Corporate Events

    Today's eposide focuses on how GES is evolving its corporate event offerings.

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  • Ep4. Partner Relationships: Creating Them and Maintaining Them4:56

    Ep4. Partner Relationships: Creating Them and Maintaining Them

    This EM All Access episode focuses on great agency partnerships—what makes them and what maintains them.

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  • Ep5. The Traffic Builders Initiative: How GES is Studying Event Behavior and Interactions5:51

    Ep5. The Traffic Builders Initiative: How GES is Studying Event Behavior and Interactions

    This episode focuses on the company’s new Traffic Builders initiative.

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  • Ep6. The Event Technology Toolkit: Wiring the 2017 Brand Experience5:04

    Ep6. The Event Technology Toolkit: Wiring the 2017 Brand Experience

    This episode of EM All Access focuses on the impact of technology on events and the continued push to link events to cloud technologies.

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  • Ep7. Insights & Ideas: GES Consumer Event Case Studies3:28

    Ep7. Insights & Ideas: GES Consumer Event Case Studies

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  • Ep8. The Evolving Role of Experience Design7:31

    Ep8. The Evolving Role of Experience Design

    This week’s EM All Access episode focuses on the role of design—what’s changing and how events are evolving and continuing to combine experiences and design elements.

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  • Ep9. The Attendee Journey: Creating Relevant Meaningful Experiences7:31

    Ep9. The Attendee Journey: Creating Relevant Meaningful Experiences

    In this episode of EM All Access, learn about creating events that are shared and shareable, allowing attendees to choose their own experiences and new technology tools for engaging target audiences.

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  • Ep10. Evolving the General Session: Creating High-Touch, Immersive Experiences6:52

    Ep10. Evolving the General Session: Creating High-Touch, Immersive Experiences

    This episode of EM All Access is all about the evolution of the general session—how the format is changing and what’s next.

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  • Ep11. Amplifying the Event Experience: Increasing Reach, Driving Shareability 8:01

    Ep11. Amplifying the Event Experience: Increasing Reach, Driving Shareability

    Take a look at this week’s EM All Access episode focused on amplifying the event experience—increasing reach, driving shareability.

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  • Ep12. Brand Consistency at Events: Understanding and Activating Your Brand5:33

    Ep12. Brand Consistency at Events: Understanding and Activating Your Brand

    Today's episode focusses on understanding your brand and activating it at events.

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  • Ep13. Event Planning and Strategy Development: Stronger, More Effective Experiences8:28

    Ep13. Event Planning and Strategy Development: Stronger, More Effective Experiences

    This episode of EM All Access it about the shifting strategies, shrinking turnaround times and the orchestrator model.

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  • Ep14. Cross-Pollinating B-to-B and B-to-C Events: Combining the Best of Both Worlds8:37

    Ep14. Cross-Pollinating B-to-B and B-to-C Events: Combining the Best of Both Worlds

    Every B2B event is attended by consumers—and all consumers are buyers who need to be informed about products and services.

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  • Ep15. Using Events to Connect with the Changing Consumer Audience6:39

    Ep15. Using Events to Connect with the Changing Consumer Audience

    This episode of EM All Access focuses on connecting with consumers—about using storytelling, how to design an experience that unfolds and making events socially responsible.

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