Epic Events: Fandom

April 27, 2017

People can be very passionate about brands and products. GES' Eddie Newquist shares some insight into how you can use this "fandom effect" to your advantage by understanding the emotional context for your event audience. They want to be somewhere exciting and feel like they're a part of something special.

By introducing your guests to the concept of storytelling and thinking about the story they want to share with their friends and family, you can incorporate the right elements into your event to make it truly share-worthy.

Previous Article
How to Reach 'Generation Z'
How to Reach 'Generation Z'

Generation Z... Those who grew up with digital TV rather than four channels, and have everything at their f...

Next Video
Houston LIVE 2017
Houston LIVE 2017

Get an inside look at what it took to create an unforgettable event for more than 1 million fans at Super B...


Let’s Plan Your Epic Event Now

First Name
Last Name
Thank you!
Error - something went wrong!