Houston LIVE Featuring Future Flight

May 5, 2017

HOUSTON LIVE FEATURING FUTURE FLIGHT

The Houston LIVE experience at Super Bowl LI captured the essence of Houston told through a story encompassing performance art, local cuisine, science and industry, and cultural diversity. Driven by the theme “Celebration, Inspiration and Energy,” GES partnered with Orlando-based IDEAS to create a street festival atmosphere that included a 35,000-square-foot tented pavilion housing sponsor exhibits and performance areas. The centerpiece of the experience was Future Flight, a virtual-reality ride created in tandem with NASA that simulated a trip to Mars while thrilling visitors with a 65-foot drop tower plunge that landed them on the 50-yard line of NRG Stadium.
 
EVENT: Super Bowl LIVE fan experience
ACTIVATION: Houston LIVE
VENUE: Discovery Green (Houston)
AUDIENCE: Houston residents, Super Bowl LI visitors
SERVICES:
> Creative strategy
> Experience design
> Project management
> Pavilion/exhibit design, fabrication and installation
> Graphics theming, design and production
> Technical direction and support
> Audio-visual equipment rental and installation
> Staging and lighting
> Video production
> Logistics management
Previous Article
Six Keys to Event Marketing for Kids and Families
Six Keys to Event Marketing for Kids and Families

As brands continue to amp up on live events to connect with kids, teens and families, they also are changin...

Next Article
Takeaways from IAEE’s Women’s Leadership Forum
Takeaways from IAEE’s Women’s Leadership Forum

The event is in its fourth year, and focuses on topics that are unique to women in the exhibitions and even...

×

Let’s Plan Your Epic Event Now

First Name
Last Name
Company
!
Thank you!
Error - something went wrong!