EVENT: Mobile World Congress 2017
VENUE: Fira Gran Via, Barcelona
AUDIENCE: 108,000 professionals from 208 countries
At Mobile World Congress 2017, Brightstar unveiled an entirely new range of cutting-edge mobile and wireless products to the world, as well as a state-of-the-art website. For such a high profile reveal, Brightstar needed the perfect platform to showcase these innovations. They called upon us, as strategic creative partners, to help them create a multi-dimensional experience that took attendees on a journey.
We collaborated with Brightstar throughout the process to create a fully experiential stand. The use of virtual reality booths and sensory audio visual production really captured the visitors’ imagination. We also built meeting labs perfect for product demonstrations and an exclusive Soho House-inspired networking area. Over the course of the 4 day event, the Brightstar stand received stellar reviews from visitors and clients alike, attracting over 2,000 VIPs and key stakeholders from the mobile and wireless industry.
“My thoughts on our stand is one word: wow. It is an absolutely, truly brilliant stand. GES was selected across a few fronts…they were willing to be innovative with us…they listened…they were an incredible, cohesive team, very, very collaborative.” Emer Timmons Chief Marketing Officer & President of Strategic Sales Brightstar Corporation
KEY SERVICES DELIVERED
We provided a full end-to-end live event solution to Brightstar, from state of the art VR technology, audio visual hardware and intuitive digital lighting to the bespoke furniture and stand graphics. Here are some of the key services that we delivered:
- Creative 3D design
- 3 VR experience booths
- Projection mapping
- External audio visual projection
- Structure build
- Specialist lighting
- Bespoke furniture
- Digital content creation