The Ice Palaces were designed to be refreshed each year with new themes and content, giving shoppers a new and exciting experience each holiday season. Major studio partners from Disney/Pixar, Twentieth Century Fox and Warner Bros. joined us to refresh each successive holiday experience, allowing Taubman to earn record attendance, shopping center loyalty and media coverage. Themes included Frozen, The Peanuts Movie, Ice Age, Narnia: Voyage of the Dawn Treader and BBC Earth.
EVENT: Ice Palaces
VENUE: Taubman shopping centers nationwide
AUDIENCE: Millions of holiday shoppers
> Experience design and production
> Lighting, audio and video production
> Supervision and installation