Get the Latest Event Industry Tips, Trends and Insights

What Matters Most When Engaging Face-to-Face with HCPs?

You will need to apply real world experiential tactics to optimize your face-to-face experience for the best engagement.
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Creating Holiday Traditions

Find out how to create a holiday activation at your venue and find sponsors to get the funds.
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Logic is Great, Emotions are Better

Sometimes we forget that decisions are actually made using a mix of both rational and emotional factors.
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Read Article
Diagnosing Healthcare Provider Needs

To help you prepare for Healthcare Provider events, we’ve put together an action plan to engage on HCPs on their terms
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- Email
- LinkedIn
- Google+
Read Article
How to Make Your Venue or Event Instagrammable for the Holidays

we all know the value of social media and how user-generated content provides value and drives the success of our marketing efforts. Here are a few easy tricks to get you going in the right direction.
- Facebook
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- Email
- LinkedIn
- Google+
Read Article
Setting the Holidays Aglow with "Wild Lights" at the Elmwood Zoo

Wild Lights will feature a dazzling tree-lined path as you stroll through Disco Ball Way, Candy Cane Lane, and finally, the can’t miss Santa’s workshop and his reindeer.
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Stop Thinking B2B or B2C
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Why You Need to be Paying More Attention to Your Event Tech Right Now

Digital products and services that enable the events industry are maturing. Registration and engagement technology is coming of age, not just as a service, but as a data center of behavior insights
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- Twitter
- Email
- LinkedIn
- Google+
Read Article
12 Clever Ways AV Can Transform Your Event Venue

Find out how savvy event planners are transforming spaces in indescribable ways using AV and other “magical” methods.
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- Email
- LinkedIn
- Google+
Read Article
Evolution of Sound – Audio Technology Past, Present, and Future

A quick look at audio technology from its very humble beginnings into quite technically advanced systems that were utilized in the event industry.
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- Google+
Read Article
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Disruptors vs. Innovators

Learn the difference between disruptors and innovators. And how to make changes and shape the future of event marketing.
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- Email
- LinkedIn
- Google+
Read Article
Give Your Launch Event a Big Boost

We’ve identified six things great launch events have in common.
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- Email
- LinkedIn
- Google+
Read Article
Attracting Digital Customers Offline

At this year’s CEIR Predict conference, Wendy Gibson hosts a session with Wharton School of Business Professor, Dr. David Bell
- Facebook
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- Email
- LinkedIn
- Google+
Read Article
An Experts Guide to Planning a Mobile-First Event [Download]

We’ve developed this guide to help you plan and implement high-impact event marketing programs.
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- Email
- LinkedIn
- Google+
Read Article
7 Things to Consider Before You Move Your Exhibition to a New Venue

What should be top of the list for consideration before you sign on to new venue?
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- Twitter
- Email
- LinkedIn
- Google+
Read Article
Get the Guide
Be the Expert on Your Audience

If you are the expert on your audience, the sponsors will have more confidence in your potential partnership. Learn how to use data and facts to convince your sponsors.
- Facebook
- Twitter
- Email
- LinkedIn
- Google+
Read Article
Perception is Reality with Sponsorships

How to keep your conference/event sponsorship retention rates and surpassing previous sponsor revenue totals.
- Facebook
- Twitter
- Email
- LinkedIn
- Google+
Read Article
Keeping You and Your Info Safe at Trade Shows and Events

There are both old school and new safety and personal information security issues to be thinking of when you’re at a trade show.
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- Email
- LinkedIn
- Google+
Read Article
To Get a Sponsor, Tune In
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The Secret to Securing a Sponsorship?
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Read Article
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Get the Latest Event Industry Tips, Trends and Insights

What Matters Most When Engaging Face-to-Face with HCPs?

You will need to apply real world experiential tactics to optimize your face-to-face experience for the best engagement.

Creating Holiday Traditions

Find out how to create a holiday activation at your venue and find sponsors to get the funds.

Logic is Great, Emotions are Better

Sometimes we forget that decisions are actually made using a mix of both rational and emotional factors.

Diagnosing Healthcare Provider Needs

To help you prepare for Healthcare Provider events, we’ve put together an action plan to engage on HCPs on their terms

How to Make Your Venue or Event Instagrammable for the Holidays

we all know the value of social media and how user-generated content provides value and drives the success of our marketing efforts. Here are a few easy tricks to get you going in the right direction.

Setting the Holidays Aglow with "Wild Lights" at the Elmwood Zoo

Wild Lights will feature a dazzling tree-lined path as you stroll through Disco Ball Way, Candy Cane Lane, and finally, the can’t miss Santa’s workshop and his reindeer.

Stop Thinking B2B or B2C

Why You Need to be Paying More Attention to Your Event Tech Right Now

Digital products and services that enable the events industry are maturing. Registration and engagement technology is coming of age, not just as a service, but as a data center of behavior insights

12 Clever Ways AV Can Transform Your Event Venue

Find out how savvy event planners are transforming spaces in indescribable ways using AV and other “magical” methods.

Evolution of Sound – Audio Technology Past, Present, and Future

A quick look at audio technology from its very humble beginnings into quite technically advanced systems that were utilized in the event industry.

Disruptors vs. Innovators

Learn the difference between disruptors and innovators. And how to make changes and shape the future of event marketing.

Give Your Launch Event a Big Boost

We’ve identified six things great launch events have in common.

Attracting Digital Customers Offline

At this year’s CEIR Predict conference, Wendy Gibson hosts a session with Wharton School of Business Professor, Dr. David Bell

An Experts Guide to Planning a Mobile-First Event [Download]

We’ve developed this guide to help you plan and implement high-impact event marketing programs.

7 Things to Consider Before You Move Your Exhibition to a New Venue

What should be top of the list for consideration before you sign on to new venue?

Be the Expert on Your Audience

If you are the expert on your audience, the sponsors will have more confidence in your potential partnership. Learn how to use data and facts to convince your sponsors.

Perception is Reality with Sponsorships

How to keep your conference/event sponsorship retention rates and surpassing previous sponsor revenue totals.

Keeping You and Your Info Safe at Trade Shows and Events

There are both old school and new safety and personal information security issues to be thinking of when you’re at a trade show.

To Get a Sponsor, Tune In

The Secret to Securing a Sponsorship?