Dan Hilbert is SVP GES Events. With more than 30 years’ experience in the event, agency and entertainment business, Dan has a deep understanding of true experiential marketing and what it takes to make clients successful. Having also worked on the client side managing brands for Fortune 50 companies, he knows the power of face-to-face activation as a strategic growth imperative within the entire marketing mix. As SVP of GES Events, Dan and his team bring brands to life by creating and producing some of the world’s most impactful and immersive brand experiences.
Great Client & Experiential Agency Relationships Are Like Great Rock Bands – Producing Hit after Hit
Like any great band, a client and their experiential agency need to work in unison to create impactful immersive experiences for their event guests. Read on the interesting metaphor.