Three Key Event Trends You Need to Implement in 2020
Trends create avenues we can take to make a bigger impact on our audience, which gives them a certain amount of value. So, what is top of mind for event marketers looking at the next year of planning?
Great Client & Experiential Agency Relationships Are Like Great Rock Bands – Producing Hit after Hit
Like any great band, a client and their experiential agency need to work in unison to create impactful immersive experiences for their event guests. Read on the interesting metaphor.
Disruptors vs. Innovators
Learn the difference between disruptors and innovators. And how to make changes and shape the future of event marketing.
How to Design a Killer Live Event
A poorly run event can be an attendee’s worst nightmare. We’ve learned that every great event starts by considering the attendee’s point of view and these 7 secrets to a memorable brand experience.
Ep13. Event Planning and Strategy Development: Stronger, More Effective Experiences
This episode of EM All Access it about the shifting strategies, shrinking turnaround times and the orchestrator model.
Ep14. Cross-Pollinating B-to-B and B-to-C Events: Combining the Best of Both Worlds
Every B2B event is attended by consumers—and all consumers are buyers who need to be informed about products and services.