Dan Hilbert is SVP GES Events. With more than 30 years’ experience in the event, agency and entertainment business, Dan has a deep understanding of true experiential marketing and what it takes to make clients successful. Having also worked on the client side managing brands for Fortune 50 companies, he knows the power of face-to-face activation as a strategic growth imperative within the entire marketing mix. As SVP of GES Events, Dan and his team bring brands to life by creating and producing some of the world’s most impactful and immersive brand experiences.
Three Key Event Trends You Need to Implement in 2020
Trends create avenues we can take to make a bigger impact on our audience, which gives them a certain amount of value. So, what is top of mind for event marketers looking at the next year of planning?