Dan is the Senior Vice President of the Corporate and Consumer Event Planning and Activation team at GES. He has more than 25 years of experience across a diverse range of marketing industries and disciplines. Having held senior-level roles on both the client and agency sides of the business, Dan’s passion is in live events where inspiring environments and personal connections drive business forward.
Great Client & Experiential Agency Relationships Are Like Great Rock Bands – Producing Hit after Hit
Like any great band, a client and their experiential agency need to work in unison to create impactful immersive experiences for their event guests. Read on the interesting metaphor.