David Saef

David Saef is former GES’ Executive Vice President of Strategy. David is based in the Chicago client care center managing a team of strategy and marketing professionals. Prior to this position, David led the growth of GES’ Marketing Solutions integrated marketing and measurement offering and previously served as general manager of the Roselle, Illinois client care center. He also acted as a strategy advisor on national client accounts, where he provided insight on establishing and managing face-to-face marketing objectives, program performance, and best-in-class program optimization. David has spoken at Exhibitor Show, TS2, HCEA, Red Diamond Congress, EDPA and Large Show Roundtable.

  • MYTHBUSTERS: 10 Common Event Myths Debunked [Webinar]57:45

    MYTHBUSTERS: 10 Common Event Myths Debunked [Webinar]

    The global ecosystem of live experiences is filled with myths, buzzwords, beliefs and habits that are ripe topics to be questioned.

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  • When Considering Event Sponsorship, Think Outside Your Industry

    When Considering Event Sponsorship, Think Outside Your Industry

    An organization commonly stays in its target niche when attempting to grow an audience, but a powerful tactic worth exploring calls for seeking a marketing boost outside a familiar...

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  • Engage Event Attendees Immediately With Smooth Registration

    Engage Event Attendees Immediately With Smooth Registration

    No doubt, executing a flawless event takes months of scrupulous planning. From selecting the perfect venue to handpicking relevant sponsors to engineering a witty hashtag, a lot of tasks...

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  • The Bankable Benefits of Sponsoring a Hip Festival

    The Bankable Benefits of Sponsoring a Hip Festival

    An out-of-the-mainstream sponsorship opportunity

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  • Webinar: Trend Tracker 2017- Strategy and Planning53:43

    Webinar: Trend Tracker 2017- Strategy and Planning

    In our most recent webinar, you can watch as David Saef breaks down the essentials of creating a well-developed event strategy and the tactical plans necessary to execute against it.

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  • How to Improve Your Event Sponsorship Offerings

    How to Improve Your Event Sponsorship Offerings

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  • Change the Way You Look at Sponsorships to Start Generating Revenue Today

    Change the Way You Look at Sponsorships to Start Generating Revenue Today

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  • Webinar: Trend Tracker - Technologies that Excite, Engage & Inform56:30

    Webinar: Trend Tracker - Technologies that Excite, Engage & Inform

    As part of the 2017 Trend Tracker series, GES’ David Saef discusses event technology trends and how to implement them.

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  • The dawn of the intelligent event is here

    The dawn of the intelligent event is here

    Today we sit on the crest of a new wave of ‘smart’ events – complete with interconnected technologies, loads of data and insights and new ways to prove ROI.

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  • How Do Show Organizers Drive More Traffic? [infographic]

    How Do Show Organizers Drive More Traffic? [infographic]

    Traffic builders GES Webinar

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