Six Keys to Event Marketing for Kids and Families
As brands continue to amp up on live events to connect with kids, teens and families, they also are changing up their engagement strategies.
Don’t Just Cultivate Customers—Foster Fans
Perhaps the most useful thing a brand can do when it comes to marketing involves developing a culture of fandom.
Ep15. Using Events to Connect with the Changing Consumer Audience
This episode of EM All Access focuses on connecting with consumers—about using storytelling, how to design an experience that unfolds and making events socially responsible.
The Fandom Effect: 3 Lessons Marketers Can Learn From Fandom
The entertainment industry can teach marketers a lot about incorporating fandom into a company’s strategy.