Reagan Cook is Manager, Strategy & MarketWorks (retired) for GES and brings insights from more than 30 years’ experience in marketing and strategy to the environmental, energy, utility, real estate, healthcare, technology and experiential marketing industries. His work on his masters degree led him to fight a “forest” fire that jumped the line. In his environmental work in the energy industry he counted alligators, drove a bulldozer, and created the first coal mine reclamation field tests the size of football fields and 40 feet deep. He also worked for legendary pro-quarterback Roger Staubach and The Staubach Company, which taught him unique team approaches to focus on customer’s needs. That explains a lot about his diverse ideas today.