Wendy Gibson

Wendy Gibson is an accomplished B-to-B marketing leader with 25 years of experience leading marketing for fast-paced, high-growth companies. She’s passionate about global brand and marketing strategies and has an unwavering focus on voice of the customer. As EVP of GES’ Global Marketing, Wendy manages strategy, branding, demand generation, corporate marketing, social and digital strategies.

  • Attracting Digital Customers Offline

    Attracting Digital Customers Offline

    At this year’s CEIR Predict conference, Wendy Gibson hosts a session with Wharton School of Business Professor, Dr. David Bell

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  • Trend Tracker 2017: The Year of the Intelligent Event

    Trend Tracker 2017: The Year of the Intelligent Event

    This year, we focus on event intelligence – topics such as data automation and preference-based experiences are front and center. Here we go again! Each year, members of the GES team and our partne

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  • Multiple Plays, One Team: Bringing Brands to Life at the Super Bowl

    Multiple Plays, One Team: Bringing Brands to Life at the Super Bowl

    GES teamed up with several partners to bring exciting brand experiences to life at this year’s Super Bowl. Here’s a sneak peek:

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  • Ep6. The Event Technology Toolkit: Wiring the 2017 Brand Experience5:04

    Ep6. The Event Technology Toolkit: Wiring the 2017 Brand Experience

    This episode of EM All Access focuses on the impact of technology on events and the continued push to link events to cloud technologies.

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  • Ep5. The Traffic Builders Initiative: How GES is Studying Event Behavior and Interactions5:51

    Ep5. The Traffic Builders Initiative: How GES is Studying Event Behavior and Interactions

    This episode focuses on the company’s new Traffic Builders initiative.

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  • Ep12. Brand Consistency at Events: Understanding and Activating Your Brand5:33

    Ep12. Brand Consistency at Events: Understanding and Activating Your Brand

    Today's episode focusses on understanding your brand and activating it at events.

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