Wendy Gibson

Wendy is an accomplished leader with 25 years of experience leading marketing for fast-paced, high-growth companies. She’s passionate about global brand and marketing strategies and has an unwavering focus on voice of the customer. As Chief Marketing Officer, Wendy manages a global team including branding, digital marketing, demand generation, lead generation, line-of-business marketing, corporate marketing, social and digital strategies, client services and exhibitor services.

  • Interactive Global Event Tracker [March 2021]

    Interactive Global Event Tracker [March 2021]

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  • Together We'll Bring Back Live Events

    Together We'll Bring Back Live Events

    As this post-shutdown world has progressed, the entire industry has all been working hard to ensure the show goes on.

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  • Navigating Through the Changes Impacting the Industry

    Navigating Through the Changes Impacting the Industry

    Meeting today’s hurdles with a wide array of innovation and collaboration.

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  • Attracting Digital Customers Offline

    Attracting Digital Customers Offline

    At this year’s CEIR Predict conference, Wendy Gibson hosts a session with Wharton School of Business Professor, Dr. David Bell

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  • Trend Tracker 2017: The Year of the Intelligent Event

    Trend Tracker 2017: The Year of the Intelligent Event

    This year, we focus on event intelligence – topics such as data automation and preference-based experiences are front and center. Here we go again! Each year, members of the GES team and our partne

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  • Multiple Plays, One Team: Bringing Brands to Life at the Super Bowl

    Multiple Plays, One Team: Bringing Brands to Life at the Super Bowl

    GES teamed up with several partners to bring exciting brand experiences to life at this year’s Super Bowl. Here’s a sneak peek:

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  • Ep6. The Event Technology Toolkit: Wiring the 2017 Brand Experience5:04

    Ep6. The Event Technology Toolkit: Wiring the 2017 Brand Experience

    This episode of EM All Access focuses on the impact of technology on events and the continued push to link events to cloud technologies.

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  • Ep5. The Traffic Builders Initiative: How GES is Studying Event Behavior and Interactions5:51

    Ep5. The Traffic Builders Initiative: How GES is Studying Event Behavior and Interactions

    This episode focuses on the company’s new Traffic Builders initiative.

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  • Ep12. Brand Consistency at Events: Understanding and Activating Your Brand5:33

    Ep12. Brand Consistency at Events: Understanding and Activating Your Brand

    Today's episode focusses on understanding your brand and activating it at events.

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