EMEA Blog

GES in Europe – a long-standing partnership

Written by GES Marketing | Aug 15, 2025 2:46:10 PM

Europe has always played a central role in the global exhibitions industry, offering a rich landscape for networking, innovation, and commerce. From Paris to Berlin, Barcelona to Aarhus, the continent continues to host the kinds of transformative events that push entire industries forward. We’re proud to be part of that journey—expanding our presence across Europe with a new office in France, and strengthening our local teams to better serve the diverse and dynamic markets across the region.

Recent projects

Our work this year alone has taken us to some of the continent’s most vibrant cities and industry-leading shows. In Berlin, we supported CWIEME 2025, the premier global event for coil technology and electrical engineering. As more than 6,000 engineers and technical professionals gathered under one roof, our team ensured key areas—from the media lounge to registration and sales spaces—were equipped with our trusted materials, and our Show Ready products were available to clients, too.

At the same time, innovation in retail and technology took centre stage in Barcelona at Shoptalk Europe, where we delivered everything from shell stands and kiosks to purpose-built networking spaces and meeting rooms—creating environments that foster connection and collaboration.

Paris played host once again to JEC World, the definitive event for the composites industry. With more than 45,000 attendees, the scale was impressive, but so too was the spirit of innovation. Our contribution spanned everything from custom booths and stand packages to a full support centre—helping bring complex, high-tech ideas to life on the show floor.

Aarhus offered a change of pace but no less strategic importance, as aviation leaders came together for Routes Europe. Our team helped set the stage for serious conversations around connectivity and infrastructure, delivering shell schemes, electrics, flooring, furniture, and even the airline's meeting rooms and central info hub.

And in Amsterdam, the future of finance was in full focus at Money20/20 Europe. With some 2,000 businesses in attendance, it was a space where partnerships were sealed and bold ideas exchanged. GES EMEA supported the experience end-to-end, providing stand infrastructure, graphics, feature areas, and more—all designed to support seamless engagement.

A common thread

What ties these events together isn’t just geography—it’s a shared ambition to shape the future of their industries. And at GES EMEA, we’re committed to being the trusted partner behind the scenes, offering not just materials and structures, but local knowledge, tailored solutions, and a passion for delivering impact.

If you'd like this type of support for your next event anywhere in Europe, get in touch with our friendly team here, and let's get started.