If exhibitions were novels, graphics would be the punctuation. You notice when it’s missing. You really notice when it’s wrong.
Some often think of graphics as decoration: nice logos on walls, a few wayfinding signs, and some sponsor boards by the coffee. But graphics are not just set dressing - they’re silent persuaders. They tell visitors where to go, what to look at, and who’s important. They also whisper something subtler: this event is credible, this organiser knows what they’re doing.
And today, graphics carry another message too: we are sustainable.
Wayfinding is marketing by stealth
Ever been to an event where the signage was unclear? You spend half your time lost, frustrated, or standing under a gantry craning your neck. That isn’t just bad wayfinding - it’s bad branding. Visitors don’t just blame the signs, they blame the organiser.
Clear, consistent graphics make movement feel effortless. When people find their way with ease, they remember the event as seamless, professional, and enjoyable. That memory belongs to you, the organiser.
Pro tip: Audit your floor plan from a first-timer’s perspective. Could someone who’s never been here navigate without asking? If not, your graphics aren’t pulling their weight.
➡️ Did you know? Our graphics team design signage that doubles as branding: wayfinding that works, beautifully.
Sponsorship in plain sight
Sponsors want visibility. Graphics give it to them. Not just logos on banners, but smart integration: branded feature walls, sponsored theatres, photo backdrops that visitors share on social. Every surface is an opportunity.
The beauty? Graphics turn underused space into revenue. A staircase, a corridor, a blank wall - all can become sponsor showcases. Done right, this isn’t clutter; it’s currency.
Pro tip: Map your venue for “dead space.” Those stretches of nothing are prime real estate for sponsorship graphics.
➡️ Did you know? We can help organisers convert every surface into value, without making the hall feel like a billboard jungle.
Sustainability speaks loudest
A banner is never just a banner. Visitors ask: what’s it made of? Will it be reused? What happens after the show? Every graphic is a sustainability signal - positive or negative.
This is where sustainable materials matter. Recyclable boards, reusable fabrics, water-based inks. Organisers who adopt them don’t just reduce waste; they show leadership. The stand may catch the eye, but the material choice earns respect.
Pro tip: When briefing graphics, ask suppliers for the “end of life” plan. If the answer is landfill, you’ve just bought a reputational liability.
➡️ Did you know? We print on sustainable materials at scale, with recycling and reuse built into the process.
The subtle art of consistency
A brilliant event can still feel amateurish if the graphics don’t match. Fonts clash, colours fight, messages contradict. Consistency is the invisible frame that makes everything look deliberate.
Visitors don’t consciously say “the typography aligned beautifully” - but they do feel “this show is professional.” That feeling is priceless.
Pro tip: Keep a style guide for event graphics. Apply it ruthlessly. Consistency is cheaper than redesigning chaos.
➡️ Did you know? Our large-format print team ensure your graphics stay coherent from the smallest sign to the largest wall. Graphics may not get keynote speeches or champagne receptions. But they shape the entire experience - quietly, constantly, persuasively.
Handled well, they guide, reassure, and impress. Handled poorly, they confuse, frustrate, and cheapen.
👉 If you want graphics that persuade as well as decorate, talk to us. We print, deliver, install, recycle - across Europe and beyond.