EMEA Blog

Keeping the Lights On: Why Event Electrics Matter More Than You Think

Written by GES Marketing | Oct 22, 2025 2:31:31 PM

Electrics are invisible - until they fail. Then they become the only thing anyone talks about.

Exhibitors forgive a long registration queue. Visitors (begrudgingly) forgive a mediocre coffee. Nobody forgives a stand with no power, a keynote with flickering lights, or an aisle in darkness. Power isn’t glamorous, but it’s existential. Without it, the entire event collapses.

That’s why electrics aren’t just a technical service. They’re the quiet promise that everything else will work.

Power as trust

A show floor is a small city. Hundreds of stands, miles of cable, thousands of sockets. When the lights stay on, nobody notices. But that invisibility is exactly what builds trust. The exhibitor assumes their fridge will chill, their screen will flicker on, their demo will run. The visitor assumes the hall is safe, compliant, seamless.

Trust doesn’t come from slogans; it comes from sockets that deliver.

Pro tip: Walk your exhibitor manual as a standholder. Is the process for ordering power clear? Is testing built in? A confused exhibitor is a frustrated exhibitor.

➡️ Did you know? Our electrical team work in step with your venue to install, test and certify power across the entire event - giving organisers peace of mind before doors even open.

LEDs are the new spotlight

Lighting used to be about visibility. Now it’s about sustainability, atmosphere, and cost. LED systems slash energy use, last longer, and make events look cleaner and sharper. A well-lit hall feels bigger, brighter, and more modern. A dim hall feels tired before the keynote even begins.

Pro tip: Upgrade feature areas and theatres to LED as standard. It’s an easy sustainability win and a noticeable lift in quality.

➡️ Did you know? We provide full lighting management and installations as part of our electrical service - efficient, reliable, sustainable.

Waste is the hidden enemy

Traditional cabling creates literal miles of waste every show. Once cut, it can’t be reused. Organisers pay twice: once in cost, once in guilt. Reusable systems don’t just save money - they signal to visitors and sponsors that sustainability isn’t just a word in your brochure.

Pro tip: Ask your supplier whether their system is designed for reuse. If not, you’re paying to bin cable every three days.

➡️ Did you know? Our wiring system is reusable and modular - reducing waste without compromising safety.

Safety is the ultimate KPI

Power is unforgiving. One overloaded socket, one dodgy cable, and you’ve got a risk nobody wants to headline. Exhibitors assume safety checks are automatic - and if they’re not, it’s the organiser who carries the blame.

Pro tip: Make electrical testing part of your exhibitor comms. Reassurance is as valuable as compliance.

➡️ Did you know? Our electricians test every installation, certify it, and keep organisers fully covered.

Electrics will never win design awards or get trending hashtags. But they are the difference between a show that “works” and a show that works.

Handled well, they’re invisible. Handled badly, they’re catastrophic.

👉 If you want power that delivers trust, sustainability and safety, talk to the team today.