EMEA Blog

Show Ready: Space Only Booths, Without the Stress

Written by GES Marketing | Nov 26, 2025 3:00:33 PM

Exhibitors love the freedom of a space only booth plot. A blank floor gives them control, ambition, and the chance to make a splash. But with freedom comes responsibility - and often, overwhelm.

Design, graphics, furniture, electrics, flooring, logistics. For a first-timer, it’s a to-do list that feels like an MBA in event management. For organisers, it’s dozens of exhibitors teetering on the brink of missing deadlines, cutting corners, or calling in a panic.

That’s where Show Ready comes in: professional, pre-designed stand packages that give exhibitors the prestige of a custom-built booth, without the stress. 

A blank canvas isn’t always a gift

Freedom sounds exciting. But when an exhibitor’s biggest achievement is getting the right socket in the right place, you know the system is broken.

A Show Ready package gives them a head start - contemporary designs, modular options, and everything bundled into one order. It’s not a compromise, it’s a fast-pass to credibility.

Pro tip: Promote Show Ready to first-time space only exhibitors. It saves them time, and it saves you frantic phone calls.

➡️ Did you know? We innovated Show Ready booth packages to give exhibitors more presence without the fuss, and organisers peace of mind their customers will look the part.

Professionalism baked in

Visitors don’t know which exhibitors are first-timers and which are veterans. They just see a hall of brands. One shoddy stand lowers the perceived quality of the whole show.

Show Ready booth packages make sure no stand lets the side down. Clean lines, strong graphics, smart furniture - all included.

Pro tip: Bundle Show Ready options in your exhibitor sales process as upgrades or to overcome barriers to exhibitors entering your events.

➡️ Did you know? We provide a dedicated project manager to each Show Ready package customer for quality assurance.

Upsell without guilt

Organisers walk a fine line: help exhibitors or be accused of nickel-and-diming them. Show Ready packages are an elegant answer. Exhibitors see clear value: design, build, install, dismantle. Organisers see increased revenue, smoother delivery and an improved show floor aesthetic.

Pro tip: Present Show Ready packages as a premium choice, not a fallback. Exhibitors embrace it when it feels aspirational.

➡️ Did you know? We designed these packages specifically to generate revenue for organisers and ROI for exhibitors after gathering decades of show floor insights.

Sustainable by design

Disposable stand builds are bad business and bad optics. Show Ready is modular and reusable, reducing waste while maintaining style. Exhibitors don’t just get a stand - they get sustainability credentials baked in.

Pro tip: Highlight the sustainable materials in your event’s sustainability report. It helps exhibitors justify the spend internally.

➡️ Did you know? We deliver Show Ready stands using only recyclable or reusable materials.

With Show Ready packages at your sales team's disposal, exhibitors can step onto the show floor confident, polished, and credible - and organisers can sleep better at night.

 👉 If you want a space only package option for your exhibitor customers that looks professional, performs sustainably, and generates revenue, talk to us today.