Every one of our projects is its own unique journey, and clients who welcome out of the box ideas often benefit from the most memorable experiences. IDEXX laboratories, the global market leader in diagnostic and information technology solutions for animal health, wanted a new experience that educated attendees, generated qualified leads and ultimately led to new product sales.
IDEXX benefited from GES’ full-service marketing services, reaching beyond traditional trade show capabilities to create their completely-measurable, holistic campaign of pre-, at and post-show marketing including multi-media experiences of 3-D animation, interactive product demos, electronic literature and more than 30 videos highlighting IDEXX’s eight lines of business.
The result? IDEXX won the North American Veterinary Conference’s, “Booth of the Year” award. We’ve created a video case study to show you how this integrated marketing campaign was carried out. You can also read more about it in our two part blog series here (one and two).