What I love most about our industry is the constant collaboration. New ideas are shared at trade shows, events, webinars and even tweetchats. We recently partnered with EXPO magazine to create a white paper and facilitate a webinar on tips for driving attendance.
The webinar and white paper offers five best practices for turning prospects into attendees:
1. Dazzling your attendees on the show floor 2. Tapping into your exhibitor base 3. Having a comprehensive social media strategy 4. Connecting with industry bloggers 5. Giving prospects a virtual taste of the show
Professionals from IDG World Expo, National Restaurant Association, Produce Marketing Association and Nielsen Expositions shared successful applications of everything from mobile apps to using YouTube. The webinar also turned the conversation social by encouraging participants to ask questions via the Twitter hashtag #HEYGES.