Talk to Sheila LeMaster about the environmental movement in the trade show and events industry and it’s clear she has a passion for all things sustainable. As vice president of exhibitor services at GES, she is also one of the original members of the company’s Sustainability Council, which works to further the company’s green mission as well as encourage and assist its clients in adopting more earth-friendly practices during their events.
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We’ve developed this guide to help you plan and implement high-impact event marketing programs.
Timing is everything and there really is no down time when it comes to sponsorship outreach. You need to be in contact with your sponsors and exhibitors year-round.
So, what do you need to consider when you’re devising your campaigns and getting the right audience?
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57:45The global ecosystem of live experiences is filled with myths, buzzwords, beliefs and habits that are ripe topics to be questioned.
Here are 6 simple steps to consider when you are looking to encourage technology adoption at your event.
You can ask us an exhibiting question any time you need help. Tweet your question to @GES_EMEA using #AskGES and we’ll get right back to you.
let’s take a look at the elements of an impactful stage design: Light, Color, and Video.
If you have the time and resources, you need to design a booth that attendees will just have to stop at. What will make you stand out from your competition?
Wonder what AV technology to employee at your event? Here are some examples of audio visual technology you can use to keep your attendees talking.
Sound affects us four ways; physiologically, psychologically, cognitively, and behaviorally. Each of these four components should be considered carefully while planning your events.
Sustainability starts with one very important question. “Why should attendees care about attending this event?”
Do you want to highlight the brand history before introducing a new product? A storyboard can help you focus on what is important in each engagement during the journey.
We picked up not just the one, but TWO awesome awards for Visit and Poken and another award for GES at the AEO awards
