How Super Bowl Fans Are Traveling to Mars

How Super Bowl Fans Are Traveling to Mars

Kickoff for Super Bowl LI won’t happen until Sunday night, but already football fans are converging on downtown Houston for various pregame activities. Organizers expect about one million people will visit Super Bowl Live presented by Verizon, the free fan festival that opened Saturday and ends a few hours before the game. The main attraction of the 250,000-square-foot space is Future Flight, a drop tower ride that uses virtual reality to take passengers on a space flight to Mars.

Read the full article from BizBash and check out some of the other brand activations and experiences GES helped bring to life at this year’s big game.

 

Previous Article
Got A Minute? Go to Mars: A Virtual Reality Journey
Got A Minute? Go to Mars: A Virtual Reality Journey

GES worked closely with a number of talented partners to bring several projects to life for Super Bowl LI.

Next Article
How to Utilize the Data You’re Already Collecting On Your Sponsors
How to Utilize the Data You’re Already Collecting On Your Sponsors

Sponsorship data has been a hot topic for years and continues to play an important role in the events and e...