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Interactive Global Event Tracker [March 2021]

Four New Cities (Phoenix, Austin, Denver and Nashville) added to GES’ Interactive Global Event Tracker

As more events are occurring every day, we continue to monitor live events to keep you informed of what is happening in the world around you. From face-to-face meetings to hybrid events, the industry is waking up.

Our Interactive Global Event Tracker covers key trade show cities and event attendance for the past 90 days, indicating where live events are occurring with green-yellow-red color indicators. Green indicates cities are open to events of more than 2,000 attendees, yellow means that events of under 250 are happening with mitigation, and red indicates no live event activity has occurred within the past 90 days.

Phoenix is Blooming with Events

Phoenix is green and has hosted Home and Garden shows, a volleyball tournament with 6,700 attendees a day, and the Barrett Jackson Auto Show (capped at 6,000 in attendance).  In February, organizers of the 2021 Waste Management Phoenix Open, welcomed 5,000 fans per day during the four-day tournament. The Governor of Arizona just announced there are no limits on the number of people for large gatherings and approvals from local governments are not required. The Phoenix Convention Center is GBAC Star accredited*. 


Keep Events Weird in Austin … and Increase Attendees

Austin enters the map with the code red, but is trending toward yellow. Convention Centers can now operate at 25% attendance and expect percentages to rise as the number of vaccinations increases. Events can commence at the Palmer Event Center in April and the Austin Convention Center in May - both have events scheduled and are GBAC Star accredited. Austin is also currently hosting hotel events up to 500 people.

Mile High Denver is on the Rise

At the time we are publishing this blog and adding Denver to the tracker, it’s currently code yellow. The Colorado Convention Center is set to reopen April 1 with events scheduled starting in June. The Governor of Colorado is looking to open large-scale events with health and safety requirements.

The Colorado Rockies (MLB) received permission from the state of Colorado to host 21,363 fans at Coors Field, at 42.6 percent capacity, an increase of the originally approved 12,500 fans.

Nashville Also Expected to Increase Event Capacity by April

Nashville is currently in Phase 3 of its reopening plan, so the largest meeting size (with social distancing) is capped at 1,000 and tradeshows are capped at 500. Capacity limits are tied to vaccination rates. Capacity is expected to rise to 2,000 at the end of March and 3,000 by end of April. Currently, the Nashville Predators (NHL) allows fans at 15% arena capacity. Nashville’s Music City Center is GABC Star accredited.


  * GBAC STAR accreditation means that a facility has: Established and maintained a cleaning, disinfection, and infectious disease prevention program to minimize risks associated with infectious agents like the novel coronavirus (SARS-CoV-2).


Hopefully, the Event Tracker will provide some level of insight into what’s occurring at ground level around the world in trade show cities.

We can always use your help in letting us know what you are seeing in one of these global cities. We’ve included a feedback button feedback button to share local, feet on the ground information with our team. 

About the Author

Wendy is an accomplished leader with 25 years of experience leading marketing for fast-paced, high-growth companies. She’s passionate about global brand and marketing strategies and has an unwavering focus on voice of the customer. As Chief Marketing Officer, Wendy manages a global team including branding, digital marketing, demand generation, lead generation, line-of-business marketing, corporate marketing, social and digital strategies, client services and exhibitor services.

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