As far as I’m concerned, borders in our industry don’t exist anymore. Whether I’m traveling to Dubai for their air show or flying across the pond to check out our projects for the London 2012 Olympics, I see firsthand the work of our global network. Our industry is no longer segregated based on the diverse business models that exist in different countries and continents. We’re working together to fuse creativity and ideas across oceans.
From brand recognition for our clients at numerous global events to projects on several different continents, our team defines the global in Global Experience Specialists. For the London 2012 Olympics, GES employees from around the world worked together to prepare 24 different venues - from temporary and permanent structures to flooring, lounges offices and power. We’ve even built a chalet for a major brand on an island between two rowing lakes to house the rowers during their runs.
Justin Squires, GES' Sales Director based in Coventry, U.K. at the Olympic Stadium
We’re increasingly partnering with clients in one geographical location and executing the work in others. For example, last year our U.S. team worked with the International Association of Amusement Parks and Attractions (IAAPA) to produce the Euro Attractions Show in London. We’ve subsequently picked up the show again this year in Berlin to be produced by our operation in Germany. Similarly, last year our U.K. team worked with World Routes to produce the first show in Berlin and we’re doing the show again this year as it has moved to Abu Dhabi. I’ve recently been involved in a project where we’ve had a U.K.-based salesperson and a U.S.-based designer collaborate on a project to be executed in Germany. You get the picture; we leverage the right teams wherever they may be, and in doing so, we’ve become the United Nations on some of these projects.
Where does this take us? I can see a future where our sales staff needs tickets to Shanghai to sell to the most important exhibitors on the exhibition floor in Las Vegas. I can imagine a time when we need to run salesforce.com in more than 20 languages to capture all of our lead data. I can envision a time when our service center handles as many calls in Portuguese, Spanish, Mandarin and Hindi as it does in English. I’m still wrapping my mind around what this means for all of us. Will this change the model of businesses everywhere so we can work more easily together? I’m not sure, but I know that things are headed in the right direction.
Where do you see our industry heading? Where do you see it diverging? Share your thoughts (and pictures) on our Facebook wall!
We live in interesting times…