Two Minutes with Dax Callner: “Human Interaction Above All Else”

Dax Callner

Two Minutes with Dax Callner - Human Interaction Above All Else

MeetingsNet recently spent two minutes with GES’ Chief Strategy Officer, Dax Callner. Dax shared his thoughts on the future of corporate events and helping corporations better understand the importance of event marketing.

Read the full interview on MeetingsNet.

About the Author

Dax Callner is the former Chief Strategy Officer of Events, leading a practice that specializes in physical, digital and social experience development, measurement & analytics.
Follow on Twitter Follow on Linkedin Visit Website More Content by Dax Callner

It’s All about Action for our Team in Canada

It’s been an exciting and eventful past several months for our Canadian team as they prepare for 2017...

GES Adds Leading Visitor Engagement Technology with Acquisition of Poken

GES has purchased Poken, a cloud-based event management platform. Poken’s extensive event measurement and v...

Get the Guide

Return to Home

Get the Latest Event Industry Tips, Trends and Insights

Two Minutes with Dax Callner: “Human Interaction Above All Else”

About the Author

Previous Article

Next Article

Two Minutes with Dax Callner: “Human Interaction Above All Else”

About the Author

Previous Article

Next Article

Other Related Content

You will need to apply real world experiential tactics to optimize your face-to-face experience for the best engagement.

Find out how to create a holiday activation at your venue and find sponsors to get the funds.

Sometimes we forget that decisions are actually made using a mix of both rational and emotional factors.

To help you prepare for Healthcare Provider events, we’ve put together an action plan to engage on HCPs on their terms

we all know the value of social media and how user-generated content provides value and drives the success of our marketing efforts. Here are a few easy tricks to get you going in the right direction.

Wild Lights will feature a dazzling tree-lined path as you stroll through Disco Ball Way, Candy Cane Lane, and finally, the can’t miss Santa’s workshop and his reindeer.

Digital products and services that enable the events industry are maturing. Registration and engagement technology is coming of age, not just as a service, but as a data center of behavior insights

Find out how savvy event planners are transforming spaces in indescribable ways using AV and other “magical” methods.

A quick look at audio technology from its very humble beginnings into quite technically advanced systems that were utilized in the event industry.

Learn the difference between disruptors and innovators. And how to make changes and shape the future of event marketing.

We’ve identified six things great launch events have in common.

At this year’s CEIR Predict conference, Wendy Gibson hosts a session with Wharton School of Business Professor, Dr. David Bell

We’ve developed this guide to help you plan and implement high-impact event marketing programs.

What should be top of the list for consideration before you sign on to new venue?

If you are the expert on your audience, the sponsors will have more confidence in your potential partnership. Learn how to use data and facts to convince your sponsors.

How to keep your conference/event sponsorship retention rates and surpassing previous sponsor revenue totals.

There are both old school and new safety and personal information security issues to be thinking of when you’re at a trade show.