GES President Steve Moster Appointed Viad’s President and CEO

December 4, 2014

Moster will remain President of GES and continue client-focused vision

LAS VEGAS – December 4, 2014 – Global Experience Specialists (GES), a global full service provider for live events, announced that President Steve Moster has been appointed as president and CEO of its parent company, Viad Corp, and as a member of the Viad Board, effective immediately. Moster succeeds Paul Dykstra who has resigned as Chairman, President and CEO.

“I am honored to have the opportunity to lead Viad at this important time,” said Moster. “Viad has a long history of innovation and customer service, and all Viad companies share a common goal – to create high-quality memorable experiences. I’m also happy to continue executing GES’ vision of serving our clients’ most critical event needs, no matter where they are in the world. We added a complete AV offering this year and have acquired four companies in the last three months. We’re listening to our clients and investing in our business with great success.”

“Steve’s proven track record and deep understanding of Viad’s operations make him the ideal executive to accelerate our strategic growth initiatives across our businesses,” said Viad Chairman Rich Dozer. “Under Steve’s direction, GES is being transformed, creating opportunities to expand the business. On behalf of the Board, we look forward to Steve’s leadership as we continue to execute against our strategic growth initiatives to better serve our clients around the world.”

Moster joined GES in 2004 and served in roles of increasing responsibility across the business, including executive vice president chief sales and marketing officer. He became president of GES in November 2010. Prior to joining GES, he was an engagement manager at McKinsey & Company where he worked with a broad set of clients to create and implement growth strategies. Moster received his bachelor of engineering from Vanderbilt University and his master of business administration from the Tuck School of Business at Dartmouth College. Moster serves on the Center for Exhibition Industry Research Board of Directors.

About GES

Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a leading full service provider for live events, producing exhibitions, events, exhibits and entertainment experiences. GES provides a wide range of services, including complete event services, audio visual, event housing, cutting-edge creative and design, marketing and measurement services – all with an unrivaled global reach. GES partners with leading shows and brands, including Warner Bros. Consumer Products, CONEXPO-CON/AGG and IFPE, Bell Helicopter, L’Oreal, and Simon Property Group. GES’ National Servicenter® has been recognized with certification under the J.D. Power and Associates Certified Call Center Program℠ for the past six years, and for the fifth year in a row Ad Age has named GES as one of the “World’s 50 Largest Agency Companies.” For more information, visit

About Viad Corp

Viad is an S&P SmallCap 600 company. Viad operates through its Marketing & Events Group, composed of Global Experience Specialists and affiliates, and its Travel & Recreation Group, composed of Brewster Travel CanadaGlacier Park, Inc. and Alaska Denali Travel. For more information, visit the Company's Web site at


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