Sparking Productivity

The IMEX Group, headquartered in Brighton, UK, is a global leader in the meetings, events, and incentive travel industry. Renowned for organizing two of the most influential trade shows in the sector—IMEX in Frankfurt and IMEX America—the group brings together thousands of event professionals from around the world. These events offer unmatched opportunities for business development, professional education, and high-impact networking. IMEX America, held annually in Las Vegas, stands as the largest trade show of its kind, where industry leaders gather to accomplish a year’s worth of business in just a few days. 

IMEX America set out to transform the attendee experience by maximizing productivity through intentional design. Recognizing the need for a more dynamic and engaging environment, IMEX partnered with GES to reimagine the entire show layout. The goal was to create a space that not only facilitated business but also inspired creativity, movement, and meaningful connections among participants. 

 GES responded with a comprehensive redesign rooted in a deep understanding of IMEX’s vision. Guided by a clear and insightful brief, the new layout prioritized energy, flow, and accessibility. The show floor was restructured to encourage exploration and spontaneous interactions, with standout features like wellness zones, interactive brand activations, and open learning spaces. 

The results of the redesign were extraordinary. IMEX America 2024 welcomed a record-breaking 15,500 attendees, including over 5,500 qualified buyers. More than 86,000 prescheduled meetings took place, underscoring the event’s business value. The Inspiration Hub saw unprecedented attendance, reflecting a strong appetite for educational content and professional development.