Where is your event taking place?
Las Vegas Convention Center – Las Vegas, NV
How did the National Mining Association (NMA) balance seamless attendee flow during extensive facility construction with introducing new spaces on the show floor? Together, NMA and GES formulated a plan to create a space at MINExpo where live interviews and onsite video production are visible to all attendees.
The Challenge
With a four-year show cycle, MINExpo is no stranger to turning obstacles into opportunities. Despite construction at the Las Vegas Convention Center (LVCC), they wanted to add features appealing to a new generation of attendees at the show.
Client's Goal: Create a space where live interviews and onsite video production are visible to all attendees.
The Solution
Executing live interviews in a space as vast as the LVCC West Hall Lobby would take some creative ingenuity. Just a few weeks after the idea was conceived, GES presented two complete concepts nearly identical to the vision laid out by NMA.
Results:
Results:
- Ideal layout for filming and light
- Utilizing soundproofing during live interviews
- Use of the large, fixed LED screen
The Approach
From the beginning, GES took time to listen, resulting in a bustling, interactive NMA TV space. Daily content, like interviews with key industry leaders, drew a live audience while streaming coverage from around the LVCC and daily recaps kept attendees up to date on insights from the show. Ashely Burke, Senior Vice President of Communications at NMA, said, “GES nailed the concept of NMA TV!”
about the author
Jackie Murphy
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