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Crushing Expectations

Las Vegas Convention Center – Las Vegas, NV

How did the National Mining Association (NMA) balance seamless attendee flow during extensive facility construction with introducing new spaces on the show floor? Together, NMA and GES formulated a plan to create a space at MINExpo where live interviews and onsite video production are visible to all attendees.
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The Challenge

Unveiling Hidden Possibilities

With a four-year show cycle, MINExpo is no stranger to turning obstacles into opportunities. Despite construction at the Las Vegas Convention Center (LVCC), they wanted to add features appealing to a new generation of attendees at the show. 

Client's Goal: Create a space where live interviews and onsite video production are visible to all attendees.

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The Solution

Ready, Set, Film

Executing live interviews in a space as vast as the LVCC West Hall Lobby would take some creative ingenuity. Just a few weeks after the idea was conceived, GES presented two complete concepts nearly identical to the vision laid out by NMA.  

Results: 

  • Ideal layout for filming and light
  • Utilizing soundproofing during live interviews
  • Use of the large, fixed LED screen
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The Approach

NMA TV Is On Air

From the beginning, GES took time to listen, resulting in a bustling, interactive NMA TV space. Daily content, like interviews with key industry leaders, drew a live audience while streaming coverage from around the LVCC and daily recaps kept attendees up to date on insights from the show. Ashely Burke, Senior Vice President of Communications at NMA, said, “GES nailed the concept of NMA TV!”

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quick stats

The world's largest mining event introduced NMA TV at MINExpo 2024, creating dynamic content for everyone in the industry to experience.  

  • Live broadcasts of the latest equipment and innovations
  • Exclusive interviews with mining leaders 
  • Highlights of exhibitors and their technology
  • Live-Streaming from the show floor
What GES presented in the initial renderings is exactly what happened on site. It was absolutely a next-level game-changer for our show.
Ashley Burke
Senior Vice President of Communications