Double It

SEMI is the premier global industry association serving the microelectronics manufacturing and design supply chain. Headquartered in California, SEMI empowers its members to grow their businesses, tackle critical industry challenges, and shape the future of electronics through collaboration and innovation. As a recognized authority in this rapidly evolving sector, SEMI organizes nine flagship SEMICON trade shows in key technology hubs worldwide, fostering connections and driving progress across the global electronics ecosystem.

As SEMICON West transitioned from a previous official services provider, they faced a bold challenge: doubling their show footprint from one hall to two at the Moscone Center. This expansion wasn’t a gamble—it was a strategic move powered by artificial intelligence, GES’s deep industry insights, and CEIR data. The goal was to elevate the attendee and exhibitor experience while supporting the show’s rapid growth and innovation.

Through close collaboration and the application of the Design Thinking process, GES worked hand-in-hand with SEMICON West to reimagine the event experience. By analyzing attendee behaviors and needs, the team crafted a show floor that was immersive, intuitive, and engaging. The new layout prioritized networking, learning, and discovery—creating more meaningful touchpoints for attendees and exhibitors alike.

SEMICON West 2024 delivered on its ambitious goals. The event featured a robust conference program with over 40 sessions and 400 speakers, alongside a sold-out exhibition floor. New experiential elements like the Food Truck Fare and Beer & Wine Garden added vibrant networking opportunities, while lounges, theaters, and tech talks enriched the attendee journey. The transformation not only met expectations—it set a new standard for future events.