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February 14, 2017

2017 GES Trend Tracker

The Year of the Intelligent Event

Attendees and exhibitors are benefitting from more pre-event and real-time content, micro-recommendations and insta-connections. Marketers are creating events that are nimble and simplified, and in turn, they can evolve in real-time for the best personalized experiences possible.

Planning and Strategy

Everybody at the planning table is speaking analytics and customization.

Marketing

Marketers are developing comprehensive strategies that offer multiple layers of engagement.

Technology

Marketers are finally looking past the glitz of the goggles and toward strategic technologies.

Design

The attendee journey has never been more important, nor has strategic design.

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