Managing Up – The Importance of Communications and Reporting

February 22, 2017

Managing Up – The Importance of Communications and Reporting

The short- and long-term success of an exhibit/events manager often depends on ensuring that their boss, senior leadership team and key stakeholders are all able to recognize and appreciate their contributions.

"Too often, in the events industry, we get so focused on planning and executing an event that we overlook the importance of providing the right communications and reporting," said David Saef, CTSM, Strategy and Marketing Executive for GES MarketWorks. "It's critical to ensure that executives, including those in the C-suite, support your program."

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