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Using Fandom to Connect with Your Event Audience
Using Fandom to Connect with Your Event Audience

By thinking about the story your guests want to share with friends and family, you can incorporate the righ...

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The Fandom Effect: 3 Lessons Marketers Can Learn From Fandom
The Fandom Effect: 3 Lessons Marketers Can Learn From Fandom

The entertainment industry can teach marketers a lot about incorporating fandom into a company’s strategy.