Content is Key

Content drives the attendee experience throughout an event. Getting content right means getting the experience right — and when you create great content you're providing purpose and meaning for your attendees.

Using your event as a content generator helps attendees feel connected to your event and your brand. And that connection is a two-way street — by providing value and interest via surprising elements and shareable moments, you enable your attendees to create their own content and "crowd stream" your event to an even larger audience.

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Experience Design
Experience Design

A good event design reflects an inspiring and holistic experience for attendees that, when done well, no on...

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Using Fandom to Connect with Your Event Audience
Using Fandom to Connect with Your Event Audience

By thinking about the story your guests want to share with friends and family, you can incorporate the righ...