Event Academy

Your ultimate resource hub for seamless trade show production. With expert insights and practical tools, we help you create impactful trade show experiences that leave a lasting impression.

Event Academy Module 1 - An Introduction

First-time exhibitor, or a well-seasoned pro?

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Event Academy Module 2 - Smart Objectives

Exhibiting at a show without setting SMART Objectives is like sailing without a compass. You may move, but without clear direction, you risk drifting aimlessly and missing your destination entirely.

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Event Academy Module 3.A - Budgeting For Shell Or Space

We know that planning a successful exhibition involves meticulous budgeting, especially when you're faced with the decision of having a shell scheme stand, or a space only stand.

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Event Academy Module 3.B - Creating Eye Catching Graphics

You’ve got about three seconds to catch the attention of the visitors passing by, and today’s exhibition visitor is very short on time.

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Event Academy Module 3.C - Power And Lighting Considerations

Power and lighting are key elements that can dramatically impact the ambiance and visibility of your stand on a busy showfloor. Don't settle for less. Preparation is key.

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Event Academy Module 3.D - Images And Applying Your Graphics

Unsure how to make your graphics stand out at your next event? Take a look at our episode on all things exhibitor graphics to help you design eye-catching graphics for your next event or exhibition.

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Event Academy Module 3.E - Logistics Getting There And Back

Arranging the delivery of your items to your stand is a source of anxiety for new and veteran exhibitors alike.

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Event Academy Module 3.F - Kitting Out And Show Ready

It's all in the details, and your stands furniture and floor covering are no exception.

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Event Academy Module 4 - Pre Show Marketing

Events are a proven marketing channel when it comes to the business of attracting high-quality leads.

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Event Academy Module 5A - Choosing Your Squad

Exhibiting is always a team effort. From brainstorming concepts for the space to nailing those all-important conversions, successful exhibiting takes a whole host of people from a range of disciplines to get it right.

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Event Academy Module 5B - Choosing Your Squad

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Event Academy Module 6.A - Categorising And Filtering Visitors To Your Stand

Categorising And Filtering Visitors To Your Stand

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Event Academy Module 6.B - Dispatching Low And Medium Level Visitors Off Your Stand

Dispatching Low And Medium Level Visitors Off Your Stand

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Event Academy Module 6.C - Interacting With The High Value Visitors

Interacting With The High Value Visitors

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Event Academy Module 7 - Following Up Those Leads

Following Up Those Leads

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Event Academy Module 8.A - Evaluation The First Stages

Evaluation The First Stages

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Event Academy Module 8.B - Evaluation Calculating Your ROI

Evaluation Calculating Your ROI

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Event Academy Module 9A - Accessibility And Inclusivity

By prioritising accessibility, the industry can expand its reach, enhance the attendee experience, and foster a more inclusive society - who wouldn't want that?

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Event Academy Module 9B - Accessibility And Inclusivity

By prioritising accessibility, the industry can expand its reach, enhance the attendee experience, and foster a more inclusive society - who wouldn't want that?

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Event Academy Module 10 - Sustainability

Years of intense effort often go into making an event happen. But once everyone has packed up and gone home, there’s still work to be done.

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Event Academy Module 11 - That's A Wrap

That's A Wrap!

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