Projection mapping is an innovative and exhilarating new technology, applicable in a variety of different event scenarios. However, because it’s still relatively new, event professionals may not know the best ways to utilize the technology. Of course, there’s a wide variety of ways to use projection mapping to advance your brand as a thought-leader, no matter which industry you serve.
Here we aim to give you a wide range of projection mapping ideas and examples to inspire and enhance your next event technology engagement.
Southwest Airlines revealed a new look with a stunning visual display. With 35,000 lumen projectors, state-of-the-art mapping software and concert quality audio, the Southwest Airlines hangars were brought to life. Thousands of attendees were able to witness the world’s first immersive 3D/4D projection experience in the interior of an airplane hangar.
In 2014, British Airways first flight to Singapore landed successfully. To celebrate the successful trip, the airline company created a projection mapping video. Seven high powered projectors were used to map a world of stunning effects on and around a 1:20-size scale model of an Airbus A380. Following the journey to Singapore, the video depicted beautiful scenes including “the canvas above the clouds,” which incorporated physical fog to recreate the feeling of serenity and mimic the beauty of flight.
Arts & Entertainment
For the launch of the movie Iron Man 2, Marvel Studios displayed a projection mapping on Rochester Castle in Kent, England. Spectators were treated to an action-packed viewing experience, where the members of the band AC/DC were pitted against Iron Man.
Projected on the roof of the QEH on London’s Southbank, this immersive visual spectacle helped build intrigue and excitement around both HP’s ePrint products and the movie Tron: Legacy. The best part is that it was enhanced with snippets from soundtrack artist Daft Punk, as well as original sound effects from the film.
Sydney Opera House
Even if you serve the auditory side of the event spectrum, visuals are needed to supplement and support your content. This is why projection mapping is a unique way to communicate an equally unique idea. The Sydney Opera House projection, for example, is a poetic homage to the architecture and its constructional concept of the architect, Jørn Utzon. As Utzon said about his architecture, he wanted to give it a human expression. The projected video layer in that same sense aims to establish an immediate, architectural expression. Similar to Utzon, can this stunning technology relate to your message in a new, unique way?
This building projection was to promote the new movie "The Tourist" starring Angelina Jolie and Johnny Depp. The Joule Hotel in downtown Dallas hosted a party with this 3D architectural mapping projection art show on the Praetorian Building.
This campaign was developed to promote the two-part miniseries on the SyFy Channel, Alice. After being displayed on buildings in New York City, the show attracted more than a million visitors to their Twitter page and countless impressions from people passing by the projection.
In this spectacular illumination, the Magic Castle at Tokyo’s Disney Resort brings the fairytales to life. Viewers were able to watch as the characters from Beauty and the Beast come alive on the gigantic castle.
For the MTV European Music Awards, musical artist Labrinth was projected onto the Glasgow City Chambers to promote his new song 'Let It Be.' Take a look at the funky display above.
In this projection mapping campaign, members of the Chelsea Football Club went head-to-head in the world’s largest game of Space Invaders ever. This campaign joins the best aspects of projection mapping and ultrasonic motion sensors to create an interactive way to both play games and promote these two brands.
This artsy German projection asks the question, “What would it be like if a house was dreaming?” Are you curious what it would be like if a house could dream? Take a look at the video above to find out what these artists’ interpretation is.
BMW’s Joy 3D
BMW’s Joy 3D campaign holds the title of Asia’s first interactive 3D building projection. This video projection transforms busy office buildings in Suntec City, Singapore from a symbol of work into a symbol of joy, while showing off the brand’s cars.
This architectural projection mapping campaign was done for Volkswagen in Autostadt, Wolfsburg. The way that it is shot is worthy of an award. It’s so realistic that you have to keep reminding yourself that it’s just an illusion created by projecting light onto the building.
This projection mapping campaign from Toyota delves into the story of the car and how it came to be. This certainly isn’t the only example of projection mapping on a car, but it’s close to being one of the best.
To announce the launch of the Audi A5, the automobile manufacturer crafted another video projection, this time shown at the world premiere of the new Audi A5 Coupe. Check out the spectacle above!
Another projection mapping campaign by Porsche comes from the announcement of their car, the Macan. Hosted at Barvikha Concert Hall near Moscow, Russia, this exhilarating visual display was only enhanced by unique supplemental audio and even a live dance performance.
Retail & Fashion
Go above and beyond to make a great impression – while many projection mapping campaigns are displayed on buildings, New Balance decided to take it up a notch and do projection lighting on one of their shoes. Watch the shoe light up, change colors, and come to life in the video above.
For one of the biggest design events in the industry, London Design Week, six brands came together to create a unique projection mapping experience. The six Italian brands, Relax, Lunardelli Infissi, Ville Venete, AVMazzega, Uno Contract and Bevilacqua Tessuti, developed a projection mapping exhibit that transformed a seemingly ordinary room into a more spectacular space. Take a look above.
Using large, three-dimensional letters, this interesting display projected videos that made the letters “V-A-N-S” appear animated.
For a new store launch in Amsterdam, H&M brought their building to life with 3D projection mapping. The visuals feature a red ribbon that was wrapped around the building; it untangles itself and transforms the building into a vibrant dollhouse where a surreal scene takes place.
To launch Kat Von D Beauty under the Sephora brand name, a live digital makeup performance was conducted to announce the entertainer’s line of beauty products. Featuring the first-ever real-time face tracking and projection mapping, this projection rendered images over Kat Von D’s face, while accurately following the movements of her torso, neck and face.
Those living in Barcelona in 2014 may have been treated to a projection mapping campaign in which soccer superstar Lionel Messi would have “run past you” on the street. To promote their new Adizero f50 Messi cleat, Adidas created a projection mapping campaign in which Messi was projected onto the buildings, monuments and trees of the Spanish city.
Ralph Lauren decided to show off their clothing and models by projecting a catwalk show on their Bond Street store facade. Gigantic, three-story projections of models create a must-see campaign that people can’t help but stop and stare at.
Another projection mapping campaign from Ralph Lauren takes it a step further, projecting the visuals against a 60-foot tall wall of water in the heart of Central Park in New York City. Celebrating the launch of Polo for Women Spring 2015 collection, this groundbreaking projection fused fashion and technology to create a truly lasting impression on the audience.
Harrods in UK
Just three years ago, Harrods developed a video projection campaign in which a giant Fabergé egg took over four of the windows in the department store. Visitors could choose their favorite pattern and have it projected onto the egg, creating a custom viewing experience. The technology used a wide variety of light on generally smaller areas, making it possible to see in daytime.
Events & Celebrations
This one-night-only display at Black Bear Casino Resort celebrated their 20th anniversary by lighting up their casino with one of the biggest projection mapping efforts in Minnesota’s history. The spectacle included a ten-story, 10,000-square-foot visual centerpiece constructed around the architecture of the Black Bear hotel building.
Canada’s Wonderland 30th Birthday Starlight Spectacular
Canada’s Wonderland developed a gigantic projection mapping experience to commemorate its 30th birthday. Displayed on their iconic attraction, Wonder Mountain, this 10-minute video takes 3D projections and transforms the mountain into something as individualistic as it is eye-catching. View the technology in action in the video above.
Built in 1914, the reopening of Tokyo Station, a railway station in the Marunouchi business district of Chiyoda, Tokyo, Japan, was certainly something to be excited about. With the visual technology on display, viewers can experience the history of Tokyo Station, railway, and share the vision of its future.
This unique projection mapping technique was unveiled in Florence at the anti-conformer exhibition. Using 3D mapping, 360 projection and custom graphics, production studio DrawLight and the renowned artist Rabarama breathed new life into her famous sculpture 'Bozzolo'.
This 3D building mapping was projected on the State Capital of West Virginia to celebrate the West Virginia Sesquicentennial on June 22nd 2013. Included are images of the history of West Virginia, its industries, favorite pastimes and mnemonics of Abraham Lincoln, Senator Byrd, Chuck Yeager, Jerry West and Mary Lou Retton.
With the help of projection mapping company, PointCloud Media, the City of Sugar Land was able to ring in 2015 with a 3D projection mapping onto the city's Town Hall. Viewers were treated to an immersive display to celebrate the new year.
The Enniscorthy Street Rhythms Dance Festival of 2011 featured an interesting 3D projection. Take a look at the video above to join in on the celebration!
This building projection, dubbed “The Elegant Lady,” celebrates the Queen of England’s Diamond Jubilee. This show culturally traced the six-decade reign of Queen Elizabeth II through the eyes of the glorious Bangor Castle.
This 3D projection was mapped on a basketball court, supplemented with props and set pieces that add another layer of visual interest.
Food & Beverage
In the sometimes dreary tunnels of the London Bridge, Pepsi gave unsuspecting passersby an augmented reality video projection experience. They revealed a giant portal to everything from prehistoric dinosaurs to futuristic cyborgs as part of the latest installment from the Pepsi Max’s Unbelievable campaign.
Molson Coors Pravha Beer Launch
For the new Staropramen beer, Pravha, Molson Coors launched its new product at the NEC. Projection mapping was used on the walls and roof, and on the main screen to give a larger than life impression of a glass of beer.
2017 World Aquatics Championships
In this display for the Opening Ceremony of the 2017 World Aquatics Championships in Budapest, viewers saw the building glow with different subjects, such as the Renaissance, the presentation of the Championships locations and the event winners.
Florida Basketball - Pregame
Delighted Florida Gator fans jumped to their feet at the sight of the court floor coming alive.
Fans attending the Canucks first 2014/15 home game saw a spectacular ice projection show that got the crowd ready for a big win.
Since projection mapping is beginning to be used as the perfect way to get crowds at sporting events excited before a match, it’s no surprise that the Los Angeles Clippers followed suit. In this court projection for the LA Clippers, they incorporated real objects into the display, with illuminated beach balls being thrown into the crowd to match the visuals on the floor.
This 3D projection image mapping showcase brought the Washington Wizards basketball court to life at the Verizon Center in Washington, DC. Watch along with the fans above as you stare in wonder at the visuals projected onto the court.
NCAA asked the question: what if you could augment a real basketball court with a 3D game world where live players could interact with another reality? This campaign brought together the best streetballers into eight fantasy worlds where they could do things such as jump off the moon, land inside 8-bit video games, dunk off alligators and jump through wind tunnels.
This extraordinary production for the Jordan Melo M8 sneakers surprised viewers with a projection on the Hudson River. Special effects featured Carmelo "Melo" Anthony coming out of the water to play basketball on the surface.
In July 2012, Gillette celebrated the achievements of the US Olympic team with a large-scale, projection event and web video. Over three nights, Klip produced and shot building projections in and around the City of Boston including mobile projections of Tyson Gay running along a fence. The production concluded with the main event, featuring water screen projections in the Boston Harbor outside of the Institute of Contemporary Art.
Coca-Cola at the Sochi Olympics
During the 2014 Sochi Olympic Winter Games, Coca-Cola hosted a projection mapping event every night at the Iceberg Skating Palace. Throughout the two-week event, super bright projectors painted the evening skies in celebration of the Olympic Games.
Colleges & Universities
Temple University launched their "Temple Made" campaign in style. With two nights of mobile street projections around Philadelphia, leading up to a nighttime event on Temple's campus, the message was delivered in a visually innovative way. One of the many highlights of the event was the intricate mapping of the Temple campus' iconic bell tower, which lit up the night sky during the event.
This campaign for York University challenged to students, alumni and the general population to change the world. It also encouraged leadership in advancing research, discoveries and innovation, while opening up the minds of future leaders and strengthening communities, both on campus and around the world.
Produced for the Chicago-Kent College of Law 125th Anniversary Gala, this video was projected on a 3,200 square-foot wall in Chicago's famed Union Station. Event-goers were treated to a viewing experience that displayed law-related themes and subject matter.
UCLA Centennial Campaign
To celebrate the launch of The Centennial Campaign for UCLA, the university curated a 3D light and sound show onto iconic Royce Hall. This captivating presentation illuminates the visionaries of UCLA and reflects the optimistic spirit of a university dedicated to changing the world.
The sound and light show was conceived for Rice University's centennial and performed under the stars in Rice's Academic Quadrangle in Houston. Designed by German artist group, URBANSCREEN, this was projected onto three of Rice University's historic buildings.
For the Samsung Galaxy launch In Istanbul, thousands of people gathered to view a multiple projection show at the Bosphorus in 2012. Check out the stunning technology above to see it for yourself!
Huawei Smart House
Technology company Huawei used projection mapping to show off their new smart house products and how they can be incorporated into everyday life. Users are taken into a sample room which comes to life with projection mapping technology.
The Global Manufacturing and Industrialisation Summit (GMIS) took place at the iconic Paris-Sorbonne University in Abu Dhabi. The event was a first in this region.
This award-winning projection aims to reopen dialogue between the internal and external, drawing on contemporary art and architecture, geometry, physics, and chemistry. Displayed at the Palace of Parliament, the projection Integrates the facade's architectural characteristics into artwork, adding an extra value to this conversation between artist and audience, the city and its citizens.
To celebrate the launch of Sony PlayStation, this ambitious real-time projection mapping campaign was created using live puppetry, 3D tracking and pyrotechnics for the first time ever.
Take a page out of electronics company, LG’s book and use a building as your canvas. LG conducted a projection mapping campaign in which they made a static building appear to come alive.
The Alienware computer/laptop launch not only included projection mapping but actors, pyrotechnics and special lighting to fill the scenes out with a realistic depiction of an alternate reality; one filled with aliens, telekinetics, sci-fi themes and more. If you have an especially unique brand, projection mapping may be the only way to create a world where the consumer can experience something that’s truly once-in-a-lifetime.
Another projection mapping example that made the list from LG was created to promote the Optimus Series of Android cell phones. This immersive experience took spectators on an exciting 3D ride that included whales, ice skaters, giant octopi and steaming jungles, among other things. The five-minute show ended with the sage advice, "Optimize Your Life!" which was the tagline of that series of phones.
Sony turned two buildings into giant football-themed pinball machines in Madrid. The spectacle was watched by over 1500 people on the day it premiered.
Using projection mapping, the facade of the New Museum in New York City was transformed into a vivid nighttime environment of temporary, site-specific public art. An artist-driven antidote to light-based advertising and the capitalization of public space, the event represented a fresh way for artists working in light, sound, performance and projection to show-off innovative work that re-works elements of an iconic NYC neighborhood.
A spectacular performance, this projection mapping was displayed on the facade of the Vienna's Tourist Board building and told the story of the historic city.
Customs House in Sydney, Australia got virtually shattered by Mattel's "Hot Wheels Skull Racers." In spectacular fashion, the notorious Hot Wheels Skull Racers completely wreck the facade of the building as they competed in the adrenaline-pumping race.
One of the more technical examples of projection mapping on this list, BOX created a method of tracking moving objects dynamically to help create a one-of-a-kind viewing experience. This campaign explores the synthesis of real and digital space through projection-mapping on moving surfaces. This short film documents a live performance, captured entirely in camera without any after effects added.
This projection mapping was displayed on a baroque facade of the Cathedral of Santiago during the St. James Day Celebration. The visuals show the recounting of St. James’ life story and a virtual tour of the inside of the cathedral. The production company also used projection mapping in conjunction with vivid light, sound, music, fireworks and other special effects to create a truly one-of-a-kind event experience.
The “Grand Hall Experience” at the St. Louis Union Station is the largest permanently installed indoor immersive projection mapping show in the United States. All transit riders are treated to a variety of shows throughout certain hours of the day, which has transformed the iconic space in St. Louis into a “must-see” area of town.
Here is an example how GES can help with implement projection mapping for your next event: Brightstar at Mobile World Congress 2017