Cars by Disney/Pixar

Road trip

What better way to promote Disney’s 2006 animated movie Cars than a road trip? The cross-country tour featured life size models of Lightning McQueen, Sally and Mater and offered family photo opportunities and giveaways at every stop. It also provided sponsor State Farm Insurance with a unique classroom to educate attendees on the benefits of auto insurance. After 69 domestic stops in 30 states, the tour arrived at the red carpet for the movie’s premiere event, which also included a concert and a demo race. From there, it went in to travel through 8 countries in Europe. The tour was so successful in generating buzz for the film, Disney asked us to do it again for Cars 2 in 2011.

Partners 

  • Customs by Eddie Paul 
  • Mac Truck 
  • State Farm Insurance
  • Disney/Pixar

Services 

  • Experience Design
  • Structural Design 
  • Fabrication 
  • International Logistics

Disney movie-cars

Disney Movie-Cars2

Disney Movie-Cars3

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