Dr Pepper Star Bar at Dallas Cowboy Stadium

Dr Depper Star BarA star is born

Dr Pepper Snapple Group wanted to create a fun destination in the Dallas Cowboys Stadium where fans would kick back and enjoy their products. Working with HKS Brand Space, we created the Dr Pepper Star Bar, a highly original 17,000-square-foot sponsorship venue offering visitors a taste of the iconic Texas brand. The bar features unique, product-inspired details such as a backlit, vintage Dr Pepper sign and actual Dr Pepper bottles cast into the concrete bar top. There are also 7 huge flat screen TVs, 6 concession stands, and 15 aluminum arches that light up each time the Cowboys score. The Star Bar has been featured in numerous publications and national news stations.

HKS BrandSpace


  • Experience Design
  • Structural Design 
  • Fabrication
  • Onsite Management
  • Logistics
GES’ can-do attitude, collaborative solution-oriented team and innovative ideas were crucial on this project. They totally understand what it means to bring a brand to life and I’d work with them again, anytime.
Shaun NicholsBrand Design Director, Dr Pepper Snapple Group

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