Houston LIVE Featuring Future Flight


The Houston LIVE experience at Super Bowl LI captured the essence of Houston told through a story encompassing performance art, local cuisine, science and industry, and cultural diversity. Driven by the theme “Celebration, Inspiration and Energy,” GES partnered with Orlando-based IDEAS to create a street festival atmosphere that included a 35,000-square-foot tented pavilion housing sponsor exhibits and performance areas. The centerpiece of the experience was Future Flight, a virtual-reality ride created in tandem with NASA that simulated a trip to Mars while thrilling visitors with a 65-foot drop tower plunge that landed them on the 50-yard line of NRG Stadium.
EVENT: Super Bowl LIVE fan experience
VENUE: Discovery Green (Houston)
AUDIENCE: Houston residents, Super Bowl LI visitors
> Creative strategy
> Experience design
> Project management
> Pavilion/exhibit design, fabrication and installation
> Graphics theming, design and production
> Technical direction and support
> Audio-visual equipment rental and installation
> Staging and lighting
> Video production
> Logistics management
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