Creating hubbub for the Hub

The Hub had 6 weeks to build awareness and excitement for the launch of their new TV network for kids. Inside a 10,000-square-foot ballroom at Comic Con, we created an immersive “Hub Experience” that let visitors mix and mingle with characters from many of the network’s shows. Guests were greeted by a 17-foot Optimus Prime at the entrance, while at the G.I. Joe Cobra ID Station they were invited to make custom ID tags. And down at Fraggle Rock, they saw a behind-the scenes video, original props from the show and even Red Fraggle herself live and in person.