On a journey to take Mary Kay’s annual meeting to new levels of engagement, motivation and inspiration, GES underwent a series of in-depth explorations into the brand’s history and aspirations. In the end, Mary Kay consultants came together in a completely refreshed context, designed to inspire them with the opportunities and embolden them with new behaviors and new actions.
VENUE: Kay Bailey Hutchison Convention Center (Dallas)
AUDIENCE: Mary Kay independent beauty consultants
> Creative strategy and planning
> Environment design
> Graphic design and production
> Installation and dismantle
> Official services contractor