It’s not too late to make some changes in your event planning for the year. Weren’t happy with your events program last year or last quarter? Maybe you exceeded your expectations, but your boss feels like there is always room for improvement. In either case, we’ve rounded up our top tips for event marketers.
1. Getting More Organized
Isn’t this always our goal? As event planners, there are always a million things happening at once. That being said, it becomes hard to keep track of to do lists, updates and deliverables. While saying “get organized” can be vague, figure out where the biggest opportunity to get organized is. Do you need to be better with managing your finances and purchase orders? Does your day-of-event scheduling need work? Pick one or two areas and figure out how to improve your organization to avoid the headache to come. Need some help? We've compiled this guide for you.
2. Make Better Use of Your Budget
What? Money doesn’t go on trees? We all probably spent the end of 2018 in numerous budget meetings. Now we need to put all that planning to work. Do you need to evaluate changing a vendor this year? Did you end up wasting money on promotional items that you are stuck with now? Did you plan for any uh-oh budget moments? Stay on top of your finances by making your budget check-in a more regular part of your routine.
3. Improve Technology Usage – mobile, automation, social media
Oh, technology! It seems that every other event marketing article has something written about using technology better. We don’t mean to be cliché, but the fact of the matter is, technology for the event space is improving quickly and every successful event marketer knows they need to stay ahead of the game. Integrating technology doesn’t have to be expensive, it might actually save you money. Pick one area where you can improve and dive into getting it implemented this year.
- Mobile First
- Social Media
- Marketing Automation
4. Learn to Love Data
Nowadays, there are so many ways to track and improve your event performance with data. If you are already measuring your performance, stop dreading the data and reports, and see what insights you can glean from it! If you don’t even know where to begin with integrating measurement into your event programs, this would be a great year to get started.
Learn about GES Measurement & Insights
So use these helpful tips, and change your results. You just may surprise yourself, and delight your management team. Wouldn’t that be nice?!