Got A Minute? Go to Mars: A Virtual Reality Journey

February 1, 2017

Got A Minute Go to Mars A Virtual Reality Journey

GES worked closely with a number of talented partners to bring several projects to life for Super Bowl LI. One of those projects is Future Flight, an out-of-this-world virtual reality experience, including a virtual reality tower-drop ride that takes guests on an excursion through space to Mars. Guests don VR goggles for the 2-minute ride, which concludes with a 64-foot vertical drop that transports riders back to Earth, landing on the 50-yard-line of Houston’s NRG Stadium.

GES’ involvement ranged from creating the graphic look and experience supporting the Future Flight and Mission to Mars, to assisting with the development of the site. GES organized logistics and worked with all vendors and sponsors to facilitate the event, including loading in the tower by strategically and carefully working with Discovery Green’s landscape to leave the park undisturbed.

Check out the full press release and additional photos .

VR 2.0 – Elevating Events in New and Exciting Ways

This strategy has come to life as part of the 2017 Super Bowl LIVE Fan Festival, where GES and partner IDEA...

How Super Bowl Fans Are Traveling to Mars

The main attraction of the 250,000-square-foot space is Future Flight, a drop tower ride that uses virtual ...

Get the Guide

Return to Home

Get the Latest Event Industry Tips, Trends and Insights

Got A Minute? Go to Mars: A Virtual Reality Journey

Previous Article

Next Article

Got A Minute? Go to Mars: A Virtual Reality Journey

Previous Article

Next Article

Other Related Content

We’ve developed this guide to help you plan and implement high-impact event marketing programs.

Learn the difference between disruptors and innovators. And how to make changes and shape the future of event marketing.

We’ve developed this guide to help you plan and implement high-impact event marketing programs.

So, what do you need to consider when you’re devising your campaigns and getting the right audience?

The global ecosystem of live experiences is filled with myths, buzzwords, beliefs and habits that are ripe topics to be questioned.

Here are 6 simple steps to consider when you are looking to encourage technology adoption at your event.

No matter the event, we all have one essential goal – SUCCESS!

Wonder what AV technology to employee at your event? Here are some examples of audio visual technology you can use to keep your attendees talking.

Sound affects us four ways; physiologically, psychologically, cognitively, and behaviorally. Each of these four components should be considered carefully while planning your events.

How to Leverage Outside Resources for your Events

Sustainability starts with one very important question. “Why should attendees care about attending this event?”

Do you want to highlight the brand history before introducing a new product? A storyboard can help you focus on what is important in each engagement during the journey.

People want to share their experiences; you just have to give them the opportunity. Here’s a S.M.A.R.T goal example for integrating social media strategy into your venue.

Customers are demanding much more than just an attractive stand. What can exhibit managers and designers do to ensure the ROI and create engaging designs?

Using branded Installations to increase revenue, memberships, and generate new visitors.

You know you need a production partner that not only understands your business needs, but also how to engage and inspire an audience. But how do you find one that ticks all of those boxes?

This is the year of experiential marketing, and we're here to help you take your game to the next level.

Network, learn and hear from some of the best and brightest brands in the industry. Know how to plan your attendance to get the most from the experience.