The GES Events team is headed to the 2018 Experiential Marketing Summit in San Francisco and we can’t wait to network, learn and hear from some of the best and brightest brands in the industry. This is the 3rd year attending EMS for me so I’m not a newbie, but I always feel that I need to plan my attendance so that I can get the most from my experience.
When thinking about how I plan to maximize my time while there, the first thing that comes to mind is “what do I really want to take away from this event”? With so many delicious sessions, workshops and innovation labs offered, it can be overwhelming to choose and my FOMO will most certainly kick into high-gear. Arm yourself with a few possibilities before you go.
What are you dying to learn? Pick the sessions based on the knowledge you seek; is it socializing your events, incorporating AI into your events, getting into the eSports arena, or maybe it’s trends that pique your interest? Make your investment in attending this event count. With three days packed with best practices, you’re sure to find a session that meets your agenda.
While you’re in your session, be the smartest person in the room and ask those questions that, you know, everyone is dying to ask, but don’t have the courage to do so.
First Time To The Event?
Take advantage of Experiential Marketing 101 on Day 1. It’s a great session to equip you with the fundamental “basics” that will help you get the most out of your time. There are also opportunities to network with other first-timers over a pint at the First-Timers Mixer on Monday.
If you’re a new attendee, up and coming or seasoned event marketer looking to freshen up your knowledge in the world of experiential, try to get to one of the Event Marketer Experiential Training Camps starting in June. You’ll walk away with ideas, insights, best practices and a training certificate. I hear there’s going to be a great Strategic Brief Challenge.
It’s always a good idea to attend the General Sessions as the keynotes are undoubtedly presented by amazing brands. This year, the general sessions aim to be a triple threat with 3 back-to-back keynotes presented by Samsung, Under Armour and CitiGroup.
If you create experiential events, the EX Awards should be a must on your list. Even if you submitted a project and it may have missed being named a finalist, it’s a good idea for you to see who is leading the way in the industry and why.
Network, Network, Network. Of course we all want to meet new industry peers and professional connections. Take advantage of the luncheons, breaks, morning excursions and after-hours shenanigans. Get your face out of that cell phone and go meet someone.
What are you most looking forward to? Let’s connect while there.
Be sure to look out for a post-event blog from my colleague Kristy on her experience as a newbie to Experiential Marketing Summit.
About the Author
Sally is the Marketing Director for GES Live Events and oversees the production of GES’ booth experience at various industry events. She has a broad history of developing and implementing comprehensive marketing plans and strategies for a variety of organizations across markets. When she's not busy with her three kids and three dogs, she loves serving her local community by volunteering.Follow on Twitter More Content by Sally McComic