Every event marketer and trade show planner knows the feeling of uncertainty. A nagging feeling, which is predominantly felt in the days and weeks leading up to your event. Desperately scrambling to ensure your KPIs are met, while constantly being questioned by your supervisor and other stakeholders:
“How are we adding value for our attendees?”
“Who is handling this specific component?”
“Can we adjust that?”
“Did we measure the correct data points?”
Situations like these are why it’s imperative for you to establish the correct event strategy early. By generating well-defined tactical plans, you will be able to pivot when necessary, while still accounting for the most important aspects of your goals.
Join GES’ David Saef on June 15, 2017, and learn how to avoid the last-minute scramble by implementing a strategy for success.
Topics to be covered include:
- Establishing an effective face-to-face marketing strategy
- Mapping out your touchpoints and eliminating friction
- Ensuring your message resonates with your audience
- Effective planning & strategy use cases
About the Presenter
David Saef is EVP of Strategy & MarketWorks at GES, and has been in the business of event marketing for more than a decade. He has worked with top clients such as Bell Helicopter, AAPM&R, National Safety Council and Penton Media and is a frequent speaker at EXHIBITORLIVE, IAEE, PCMA and IMEX.
About the Author
Lee Recker is a Marketing Associate at GES, working within the strategy, data and research functions. Always taking an outside-in approach, he lets the data depict the initial idea, then uses it to help determine a client-focused strategic approach. In his free time, Lee rarely passes up the opportunity for a good round of golf.Follow on Twitter More Content by Leonard Recker