The Ultimate List of Exhibitor Terms

Identify the Term by Content Type

AV Events Exhibitions Exhibits

Each term is color-coded to its corresponding content type.

A-Z Glossary of Terms
Click for Alphabetical Listing

  • A/V (Audio Visual) – Using both sight and sound, typically in the form of video or recorded music. Also includes screens, lights, staging, design and more.
  • A/V Contractor - Supplier of audio visual equipment, projectors, screens, microphones, etc.
  • Access Panel - Removable panel or sections of an exhibit that permit access to lamps, projectors, etc.
  • Accessible Storage – (Access Storage) - The holding area from which goods may be easily accessible during show hours.
  • Acetate - The common name for a type of strong, transparent or semitransparent sheets of plastic, as an ingredient in some plastics, textile fabrics, and lacquers.
  • Acrylic - The family of clear, color and translucent thermoplastic resins such as Plexiglas.
  • Actual Weight - True weight of a shipment after loaded on certified scale.
  • Adjustable Standard - Vertical support which allows shelf bracket to be affixed at any point in the support.
  • Advance Receiving Date - Any time prior or up to the last day allowed for shipments to arrive at the advance warehouse without a surcharge being applied.
  • Preshow Advance Order - Goods and/or services ordered prior to setup.
  • Advance Rates - Fees associated with advance orders which typically include discounts
  • Advance Shipments to Warehouse - Includes unloading crated freight; storing at warehouse; reloading for delivery to the exhibit site; unloading freight; delivery to booth, picking up, storing, and returning empty shipping containers/boxes; reloading freight for return.  
  • Affixed Merchandise - Exhibitor’s products fastened to display.
  • Agent - A representative with proper credentials from the party represented.
  • Air Freight - Materials shipped via airline.  
  • Air Waybill - A bill of lading (BOL or B/L) which covers both domestic and international flights transporting goods to a specified destination.  
  • Aisle Carpet - Carpet installed in aisles.
  • Aisle Signs - Signs (typically suspended from ceiling) to indicate aisle numbers.
  • Americans With Disabilities Act (ADA) - A federal law that bars discrimination against qualified individuals with a disability that limits a major life function with regards to hiring, promotion, termination, compensation, job training or other terms and conditions of employment.
  • Amp - Strength of an electrical current in amperes.
  • Ampere - Unit of electrical current.
  • Anti-Static spray - A spray that helps reduces static electricity in carpets.
  • Arch - An exhibit display ceiling or entryway which spans two points.
  • Assembly – The process of erecting an exhibit from its components. Also called installation or set-up.
  • Association - An organization of people sharing a common interest. Some associations sponsor a trade show. See Show Management.
  • Attendance - Number of people at the show.
  • Attendee – An individual  who attends  conventions, trade shows, congresses, and other live events.
  • ATA Carnet - Is an international customs and temporary export-import document. Used to clear customs in 87 countries/territories without paying duties and import taxes on merchandise that will be re-exported within 12 months.
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