NTT Global Data Centers at Tech Show London 2026

NTT Global Data Centers is one of the top three data centre companies in the world, operating over 150 data centres in more than 20 countries to provide technical services from engineering and design, to maintaining IT infrastructure. 

NTT Global Data Centers came to us for an exhibition stand for Data Centre World, the world's largest gathering for data centre professionals. Held at Excel London, the event is part of the annual Tech Show London. 

The primary objective for this event was to make a clear statement about their business. Data Centre World is usually dominated by suppliers and vendors, but few data centre operators exhibit there - giving NTT Global Data Centers the opportunity to make their mark. The client wanted a stand that would reinforce their position as one of the world's leading data centres and reflect its global scale accordingly. 

As a key focus was connecting with visitors and having meaningful discussions, they would need a stand designed to facilitate productive conversations. Additionally, NTT Global Data Centers places a strong emphasis on innovation and sustainability, which should be clearly reflected in the stand design. 

We knew that a stand from The Edit range, the newest addition to our Show Ready collection, would be perfect for NTT Global Data Centers.  

As having meaningful conversations was a key goal, the Rohe stand package was chosen for its dedicated meeting area that offered enough privacy for one-in-one discussions. Efficient floor planning meant there was still plenty of space for passersby to engage with and move through the stand. 

With integrated lighting and LED flooring, the stand's built-in technology reflected the innovation NTT Global Data Centers is known for. Sustainability is incredibly important to NTT Global Data Centers, which made GES a perfect partner. One of The Edit's benefits is that its modular, reusable structures are crafted from responsibly sourced and recycled materials. 

The NTT Global Data Centers stand was a huge success, driving high levels of engagement and attracting visitors from multiple walkways.

The stand featured seamless finishes and high-quality branding throughout, delivering both visual impact and practical functionality.

Feedback from the client highlighted that the stand became the focal point of the show, perfectly encompassing the values of the brand and communicating it effectively to visitors.