Selective Asia is a B Corp travel company that designs custom holidays and adventures for curious travellers. They focus on responsible travel, cultural exploration, and making a positive impact. Because sustainability is central to their business, it also shapes their marketing and events.
Many event marketers and sustainability leads struggle to find stand graphics that not only look great but are also environmentally friendly. Exhibitors want to stand out whilst avoiding single-use waste. This case study shows how GES and Selective Asia found a practical, responsible solution without making planning harder.
THE CLIENT'S GOAL
Selective Asia returned as a featured exhibitor at Destination London 2026. They needed a professional, eye-catching stand in a small space. Their goal was to inspire visitors, highlight their unique Asian destinations, and share their responsible travel mission.
They also wanted to try a more sustainable graphics option. The team looked for something reusable that matched their B Corp values. Their aim was clear: create an inviting, impressive space while reducing environmental impact.
HOW WE DID IT
The traditional exhibition graphics presented a challenge.
Selective Asia was satisfied with Foamex graphics and GES's reliable service. Foamex is a common choice for clear visuals. Still, as a B Corp, Selective Asia wanted to do better. They looked for a more sustainable, reusable option instead of standard PVC.
Since the Olympia London stand was small, the graphics needed to make a strong visual impact. The material had to show off rich, vibrant colours for their travel photos and be tough enough for a busy travel show.
The foldable inlay graphics solved the sustainability challenge.
To meet these needs, GES invited Selective Asia to be the first to try foldable inlay graphics. This new material balanced strong visuals with responsible exhibiting.
The practical benefits of foldable inlay graphics include:
- Responsible materials: Graphics that are made from 100% virgin wood fibres, making them a renewable resource that is exceptionally easy to recycle at the end of their lifespan.
- Lightweight and flat: The lighter material naturally stays flat when mounted, providing a seamless finish across the stand walls.
- Exceptional print quality: The material has high opacity, not allowing light to pass through it easily. This ensures the graphics look vibrant, crisp, and fully saturated.
- Two-sided print potential: The material can be printed on both sides, giving exhibitors extra flexibility to flip the panels for different messaging at future events.
- A sustainable alternative: It serves as a highly practical replacement for traditional PVC foam and plastic composites.
THE IMPACT
The trial at Destination London 2026 was a big success. Selective Asia secured a strong, visually striking stand presence that drew in attendees and showcased their travel offerings beautifully. More importantly, they now have reusable graphics they can use at future events.
“We were absolutely delighted to be invited by the GES team to trial their new foldable inlay graphics solution. We have always been very happy with the Foamex infill graphics, and the service from GES is always excellent. As a B Corp business, we have long been seeking a more responsible, reusable stand solution. The foldable inlay is a perfect solution if you want to make a big impact that you can easily take away, store and reuse for the next event. Better for the planet and the pocket. It's a win-win."
Nick Pulley
Founder, Selective Asia
Get more out of your exhibition stand
Responsible exhibiting often means making better choices with the materials you already use, not making things more complicated. Brands do not have to change their whole event strategy to make a difference. Just choosing reusable stands instead of single-use plastics can greatly reduce your event's impact.
Our work with Selective Asia shows that you do not have to give up visual quality to meet your environmental goals. GES supports exhibitors through every step, from choosing materials and setting up to reuse, storage, and planning for future events.
Want a more reusable graphics solution for your next exhibition? Even small changes in materials can bring big long-term benefits for your brand and your budget. Talk to GES today about using foldable inlay graphics in your next project and discover practical ways to make your stand work harder across all your future events.
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