TEK Norge at Bett 2026

THE CLIENT'S GOAL

The primary purpose for TEK Norge was to create a 'Norwegian Classroom' that could be shared between Norway's leading educational technology companies. By cohabiting a single stand, the group aimed to highlight the breadth of Norway's technology and digital solutions and present a cohesive story to the global education community.

Equally important was the need for a cost-effective approach that didn't sacrifice on quality, functionality, and the visitor experience. TEK Norge wanted a space that worked seamlessly for multiple exhibitors and reflected the innovation and collaboration of Norway's EdTech sector - all while staying within budget.

HOW WE DID IT

With a long-standing relationship already in place, TEK Norge chose to partner with GES. With 6 exhibitors sharing the 48 sqm space, a Show Ready modular stand package was the perfect solution.  

The GES team worked collaboratively with the group and chose the 3M Elbe from Show Ready - The Originals range. This best supported their individual and collective objectives by helping them maximise floor space and increase visitor engagement with ease of access from 3 sides. 

With 6 individually branded counters, 4 wall-mounted TV monitors, and a central networking space with poser tables and chairs, these stand extras enabled the group to meet, connect with and demo their solutions effectively to the 30,000+ visitors who attended Bett 2026. 

The team's approach was collaborative and efficient:

• Custom layout drawings were produced to help each exhibitor and the group visualise their presence on the stand.
• Dedicated project management and consistent communication kept all stakeholders aligned throughout the planning and delivery stages. 
• Seamless coordination ensured all build, logistics, and onsite requirements were handled smoothly. 

THE IMPACT

The stand delivered a well-thought-out, cohesive layout that successfully showcased all 6 exhibitors under the unified 'The Norwegian Classroom'. The space balanced a collective identity with individuality, creating an open and welcoming space for demonstrations, networking, as well as valuable one-to-one meetings. 

This project reinforced the value of long-term collaboration, and once again demonstrated Show Ready's ability to deliver flexible, cost-effective, multi-exhibitor stand solutions at one of the industry's most high-profile events.  

“Ben and the Show Ready team are fantastic partners to work with. They support us through every step of the process, from early planning and shaping a collaborative multi-exhibitor stand, to adapting quickly when last-minute design changes come up. Their ability to manage multiple stakeholders while keeping the overall space cohesive is invaluable, and it's a big reason we enjoy working with them year after year."

Lisa Carlsen
Global Campaign Manager, itslearning