Exhibitor Tips and Advice
Find resources and tools for creating the best possible experience for your next show.
Exhibitor Essentials: Event Logistics
We’ve worked with exhibitors and organizers to bring you the myth-busting guide – to tackle the sticky issues surrounding logistics and what you can do to get your items on-site without a hitch.
Exhibitor Essentials: Freight, Shipping & Material Handling
Need a hand navigating trade show freight, shipping and material handling (drayage) information? Here is a simplified quick guide to help you plan and save money!
Influence Your Attendees with Cialdini’s Principles of Persuasion
Applying Cialdini's Six Principals of Persuasion can help you develop an action plan you can use when preparing for your next event or exhibition.
9 Tactics to Implement at Your Next Conference or Trade Show
Are you preparing for an upcoming product showcase, trade show or marketing event? With all of them comes a bubbling feeling of excitement about the opportunities ahead.
Your top 7 exhibiting questions answered
Last month we exhibited at the AEO Exhibitor Masterclass in Glasgow. We had a great time meeting everyone who attended, passing on our knowledge and expertise to help exhibitors get the most out...
A Little Planning Can Save You a Lot of Money
Today’s business environment requires us to do more with less. Part of that is stretching your exhibition dollar as far as it can go.
How to Utilize the Data You’re Already Collecting On Your Sponsors
Sponsorship data has been a hot topic for years and continues to play an important role in the events and exhibitions industry. It’s clear that sponsorships are here to stay!
Give the customer what they need – not what they want
The trend for 2017 isn’t a trend as such, but a paradigm shift in how sales teams sell. Exhibition sales will sell tailored space according to what their customer needs, not what they want.
Focus on the Trend That Never Goes Out of Style
With so much changing in experiential marketing, we are always trying to keep up to date with the best and latest trends. Matt Coyne, gives his view on the one event trend that is truly timeless.
Best giveaways for events and exhibitions
It’s no secret that everyone likes a freebie. One sure-fire way to get visitors to your stand at an event is to give away free stuff. However, there’s some freebies that people just don’t want,...